Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

It’s really easy for you to add complex layers to your business as it grows. But sometimes you gotta pause and simplify things in order to amplify your results.

This has been the secret to success for so many of my clients, including yoga studio owner Letitia Walker. In this episode, she shares how she simplified her business’s infrastructure to maximize her results.

On this episode of Promote Yourself to CEO:

4:35 - Letitia talks about her business journey. What is her yoga business, and how did she get started?

7:50 - Initially, Letitia didn’t see herself as a CEO. She discusses how being part of the CEO Collective changed that.

13:35 - Letitia reveals how she found virtual assistants for her studio and the mindset that makes it easier.

17:44 - What has forgoing the $10 and (most of) the $100 tasks allowed Letitia to focus on these days to help grow her business?

22:41 - Letitia discusses the two things she’s most excited about in her business right now.

Show Links

• The CEO Collective
• The CEO Planner
• The CEO Retreat
• Racheal on Instagram and TikTok
• Leave a review on iTunes

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.

Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode!

On this episode of Promote Yourself to CEO:

2:36 - You’d be surprised to know this about me. It’s why it always makes me happy to see others in musical careers.

6:29 - Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path.

10:20 - What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed.

16:05 - Jennet reveals the surprising audience receptive to her programs and how the pandemic actually made it easier to reach and teach them.

21:05 - What’s happened for Jennet since she initially got serious about turning her passion into a business?

25:26 - Jennet offers wisdom for those who feel they can’t have a career or business as a musician/creative person due to their fear of financial insecurity.

28:27 - Jennet discusses what she learned from The CEO Collective that helped her solidify her business’s direction. With such a niche business, she found it indispensable!

33:45 - How do Jennet’s musician friends feel about what she’s created? She reveals what’s most unfamiliar to them about what she does.

35:02 - I ask Jennet a couple of questions about her CEO Collective experience. She talks about habits she’s kept and the biggest challenge she overcame.

Show Links

• Jennet Ingle
• The CEO Collective
• Racheal on Instagram
• Leave a review on iTunes

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022.

On this episode of Promote Yourself to CEO:

2:42 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a few of mine, including a big one accomplished already.

6:07 - What goal am I not currently on track to reach? I’ve had this one on my to-do list for two years!

8:24 - The next step involves digging a little deeper and doing a month-by-month review. I reveal how I do it.

14:27 - Answer these questions to really get a handle on what you’ve noticed in your review.

20:53 - Plan for the rest of 2022 with these four questions to ask about each month remaining.

25:38 - So many entrepreneurs struggle because they overcomplicate this! To wrap up, I offer this one final piece of insight.

Show Links

• The CEO Planner
• The CEO Retreat
• Racheal on Instagram
• Leave a review on iTunes

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. 

If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.

On this episode of Promote Yourself to CEO:

6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.

10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.

14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.

21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.

27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.

28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.

32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.

36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.

42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.

Show Links

• Sara’s CFO Checklist
• Sara on Instagram
• The CEO Collective
• Racheal on Instagram

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

We’ve all heard the conditioned messaging about how to achieve success:

Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself.

If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview my client Michelle Clayton, who’s the founder of WeLetHerFly.com and a member of The CEO Collective. We discuss how she finally stepped into her CEO role by surrounding herself with support and made mindset shifts in her business that allowed her to get out of the feast or famine cycle that traps so many entrepreneurs.

On this episode of Promote Yourself to CEO:

5:18 - Your branding can affect your ability to show up in your business the way you want. How?

9:03 - What happened when Michelle decided to increase her pricing?

13:16 - Your pricing communicates certain things about your business, product, or service.

16:02 - Michelle has undergone another big shift in her business while in The CEO Collective. It’s something I’ve often discussed on the show.

20:07 - How has Michelle’s role as CEO changed? And what did she do to stay creatively inspired when the well ran dry?

26:46 - I ask Michelle a couple of lightning round questions to wind down the show.

30:08 - Michelle discusses why anyone on the fence about joining The CEO Collective should just go ahead and do it.

36:12 - I recap some key things about how Michelle pulled her business out of the feast or famine cycle.

Show Links

• We Let Her Fly
• Free Guide: Plan Your Best Brand Photoshoot Ever
• The Artist’s Way by Julia Cameron
• The CEO Collective
• Racheal on Instagram
• Leave a review on iTunes

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!