Here’s what I’m covering in this one:

• 00:00:05 — Pure + HRG Merger (40k doors 🤯) The Pure and HRG merger is officially live — and this new combined entity clocks in at 40,000 doors under management. I break down the numbers (or what we can piece together) and explain why this is a big moment for the industry. Spoiler: We need a national PM success story to prove the model works at scale. And it’s really hard to grow while fighting churn at that size.

• 00:02:22 — Elevate Sales Kickoff Postponed. Originally planned for this month, Elevate’s annual sales kickoff got pushed to March due to weather. If you’ve got salespeople on your team, this one’s worth looking into. New date is March 16–18.
• 00:02:39 — NARPM Capitol Summit Preview. The NARPM Capitol Summit is coming up fast (February 17-19), and I think every property manager should consider going. It’s one of the few places where advocacy and policy work are being done for our industry, not to us. I share why I’ve personally increased my financial support for their efforts.

• 00:03:25 — Peter & The Wolf Returns! Our informal monthly Zoom show is back! Wolfgang Krosky and I are kicking off Season 4 on February 12 at 3pm ET. It’s live, casual, and covers whatever’s on our minds — news, vendor gossip, random hot takes. Always a good time in the chat.

• 00:05:30 — Data Ownership, APIs & PM Software An interesting video from Divvy Homes co-founder Alex Klarfeld looks at data ownership and API access — and why more industries are starting to fight for their right to access their own data. I connect the dots to what’s happening in PM software (think: AppFolio, Beagle) and why this matters more than ever as AI tools emerge.

That's all for this week! Please leave your thoughts in the comments. If you like this format, I’ll keep publishing these short, news-style updates in the NEW Tuesday edition of the newsletter.__Resources for Property Managers & Real Estate Entrepreneurs• Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/• Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe• RL Property Management → Learn more about Peter’s company and services in Columbus, Ohio: https://rlpmg.com/__Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast. Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions.