Prosperous Coach Podcast

 Find the full transcript and other resources for coaches at prosperouscoach.com/235.
Other episodes related to this episode include: 62 and 63

With coaches' big hearts, the drive to help everyone and the desperation to get clients — they spread themselves too thin on offers and marketing efforts that don’t pay off. What about you?

• Are you feeling desperate for more clients and income?
• Have you invested in multiple training programs that you didn’t fully finish or implement?
• Are you following more than 2 mentors or on multiple email lists that make your head spin?
• Are you second guessing previous decisions?

These things keep you in scarcity mode and won’t help you succeed as a coach. Believe me, I’ve been there and paid the price.

Let’s talk about how to reverse these mindsets & replace these habits. It’s time to slow down and take mindful actions in your business, which will pay off.

Find the full transcript for this episode and other resources for new coaches at prosperouscoach.com/234.

When you are starting something new — learning how to coach and build your business — what’s the most natural way to feel?

Like an imposter. Everyone experiences that feeling. It’s human.

You won’t likely feel confident when you’re new at something so don’t try for confidence right away. Instead …

·      Begin with courage so you can learn and do all the new and difficult things. 

·      Follow courage with permission to be new and make mistakes. 

But what can you do to legitimize yourself WHILE you’re getting the word out, longing for results and before the money flows in reliably? Let's talk about that!

Find the full transcript and other resources for coaches at prosperouscoach.com/233.

I was having the last session with a favorite client the other day.  Last sessions are a bittersweet time for all. Your clients lose an accountability partner and the structure that helps them stay inspired and make things happen. From here on out they’ll have to hold themselves accountable.

You lose their unique presence in your life. You’ve been holding space for their growth and it’s time for closure. You’ve seen them transform and learned so much from this unique human being.

My last calls with coaches are often pick-my-brain sessions. They ask about client management, little business building details and insider tips that will help them avoid pitfalls or shorten learning curves.

The big question on every coach’s mind, that they are often afraid to ask until the last minute, is … "How long will it take me to be successful?  Is it 3 months, 6 months, 2 years?"  I’ll share what I told my client with you now.

Find the full transcript and other resources for coaches at prosperouscoach.com/232.

All of my clients are unique human beings who bring different skills and challenges to the table when we build every aspect of their coaching business.

As part of our work together we look at the best way for each coach to market.

It’s not a good idea to casually follow what other coaches are doing. If you market in a way that isn’t right for you, your audience and your business model then it will take longer to get traction. You will resist doing what you need to do because you may not naturally take to the approach.

Your target audience and niche are a big factor in the way you market. It won’t make sense for you to choose an audience where you’ll need to do a lot of live networking if you absolutely hate live networking.

Not every coach has to market the same way. It’s best to focus in on a small set of marketing approaches that fit rather than getting overwhelmed with too many options.

How are you marketing your coaching business? Is it right for you? And if not, what would be right for you?

Two openings for my VIP Coaching Business Breakthrough program where we do everything to set your business up strategically. Apply on this page and we'll talk!

When I started coaching, I acted as if I didn’t deserve to earn well and have the life I want. Here is what that looked like:

1.     I over-complicated my business model by offering too many coaching packages. 
2.     I undervalued myself by charging too little to sustain my business. 
3.     I over-delivered in every single way. 
4.     I was too accommodating with my schedule.
5.     I allowed late payments.
6.     I didn’t think through what I wanted and plot a strategic course to get there.

Can you relate? I was operating unconsciously. Big mistake.

Find the full transcript and more resources for coaches here.

Get Your Special Download of the 5 Rules

Get it. Print it out. Keep it next to your desk so that —whenever you write — you’ll apply and ultimately integrate these tools into your writing.

Writing smart copy is both an art and science. You’ll be amazed how using these rules will turn you into a significantly better writer. And, you will attract and enroll more coaching clients because your communication speaks to the heart of your ideal clients.

I wished I'd had a list of copywriting tips back in the day when I started my coaching business. These rules apply to your:

• benefit statements
• titles, subject lines, headings
• web copy
• emails
• freebies
• blogs
• show notes for your podcast episodes
• social posts

Copy that’s written with these 5 Rules will be evocative and action inspiring.!

Because I know it will help I wanted to bring back one of my most popular episodes that is essential for all coaches. 

This might blow your mind. But I hope that it OPENS your mind instead.

And I think that you've probably suspected the truth of this already, but you haven't known what to do about it. Here’s what it boils down to …

Coaching is a hard sell.

Few people wake up knowing that they want coaching. It is a burden for coaches.

I’ve figured out a way to solve this challenge so you can more easily attract clients and coach to your heart’s content, without having to convince people they want coaching. It’s at the center of the way I help coaches build a profitable business.

And, there’s a super critical mindset shift so bear with me. I know that once you understand, you’ll not only be relieved you’ll be empowered. Find the full transcript and other resources for coaches at prosperouscoach.com/229.

Did you know I started as a spiritual coach? It was the seed of a coaching niche idea that I never fully formed.

I put up a vague website that sat there collecting cyber dust. I had a few short-term clients but no consistent income.

Is that happening in your coaching business?

Many coaches get attached to being what I call a fill-in-the-blank coach. A transition coach, a confidence coach, a leadership coach, a burnout coach – that last one at least has some specificity in it but is still missing some vital pieces.

With a vague niche comes a flimsy feeling for you and potential coaching clients too.

Enough of that! Let’s shift your coaching niche from flimsy idea into a certainty that your ideal clients can wrap their arms and investment around. Find the full transcript and more resources for coaches at prosperouscoach.com/228.

Coaches have similar origin stories.

I’m a 2 on the Enneagram – The Helper. In my last corporate job, it was difficult to get work done because people would stop by all day to tell me their problems. I joked that I needed a sign saying “The Doctor is Out”.
 
Observing that confidante talent in me, motivated a friend to ask “Have you ever thought about being a life coach?”
 
Within days I enrolled in coach training and negotiated an independent contractor role with my boss so I could work at home on select projects while I studied and built my business.
 
Are you an innate helper? Do you love to make it all better when someone is hurting? I bet you’re good at it.
 
Coaching attracts people who love to support and guide others. It’s a natural fit. And, that same energy, if not tempered, can cause problems in coaching relationships. Let’s talk about that.
 
Find the full episode and other resources for coaches at prosperouscoach.com/227.

Recently, one of my VIP clients read an article about SEO — search engine optimization — and quickly went down a rabbit hole trying to figure it out for her new coaching business. And it stressed her out.

I assured her that we had already addressed important aspects of SEO by doing market research on her chosen target audience. We’d applied what she heard from them to develop the language for her Signature Program, web copy — everything!

Beyond that, she could put off digging further into SEO … maybe forever. Her relief was palpable.

The reality is for a unique service business like coaching, especially in its early days, SEO is a hit and miss prospect at best.

You’ll be glad to know that this episode doesn’t get technical about how SEO works so you can let your left brain relax.

That said, if you are online to attract coaching clients you need to know a bit of intuitive SEO for your business. Find the full transcript and other resources for new coaches at prosperouscoach.com/226.