What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner, co-owner of Dr. Doug’s Balms, to explore how a grassroots wellness brand scaled with heart, honesty, and a focus on progress—not perfection.

From magnesium-infused balms to mindset shifts for overwhelmed entrepreneurs, Natalie shares why staying rooted in purpose matters more than chasing trends. She also breaks down how retailers can embrace imperfection, lead with authenticity, and ask for what they truly need.

This episode will inspire you to build a brand that protects, heals, and restores—for both customers and creators alike.

[3:16] Natalie’s journey into retail and wellness
[5:45] A walk-through of the Dr. Doug’s Balms product line
[7:39] How to stand out without relying on trends and flash
[11:20] Embracing imperfect progress as a retail mindset
[14:51] What to do when business feels overwhelming
[18:58] The underrated power of asking for what you need
[20:21] The benefits of magnesium and why it’s trending in wellness

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