Daily Creative with Todd Henry

Protecting Your Mindset During This Season


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The biggest challenge that we’re facing right now as creative pros is not necessarily economic or physical, it’s psychological.



I believe that those who come through this season not only having survived, but ready to thrive, will be those who are able to adopt a mindset that is realistic yet focused on possibilities and not limitations. Yes, current circumstances are hitting everyone in different ways and are much more challenging for some than others. And, I want us to focus today on a few beliefs that I find creeping into the mindset of many people I’m chatting with these days, and hopefully identify them and learn to counter them before they rob us of our focus, our goals, and our sense of curiosity and possibility. 



I’m tired of not being tired.



That sounds like a strange thing, no? But really, it’s very normal and natural.



As humans, we are wired for rhythm, which means that we thrive in cycles of tension and release. One of the dynamics that’s been causing grief among many friends and peers that I’ve been chatting with is that all of our days seem to run together. Every day is very similar to the last. There is no rhythm, no tension and release, no ups and downs.



As a result, I want to challenge all of us to consider a few “lies” that I’ve been believing - or allowing to limit my thought process and approach to this season - and see if perhaps they might be affecting you as well. 



Everything is subtraction. 



This is a phrase I used with a friend who asked how things were going. What I meant was that, unlike in normal times, in the midst of this pandemic there is little opportunity for adding anything new and good to life. Instead, it’s mostly just subtraction. Good things are being taken away without the opportunity to add new things to the mix.



This is a lie, but not obviously so. In fact, this is very much what it feels like. For example, in the core part of my business, which is traveling and working with clients and speaking to groups, I’ve only experienced the removal of opportunity, but not the possibility of new ones. In normal times, even when things were dry there was always the possibility of something good just around the corner. Now, it’s just subtraction.



However, if I step back and look more holistically at life, it’s easy to see why this is a lie. So many wonderful things have been added to my life in the midst of this time that I didn’t even realize I was missing. We’ve been having very long family dinners each day where we get to re-connect with our kids without the rush of “I need to get to my homework.” My wife and I have been taking long walks in the evening. We’ve been able to connect with friends via virtual happy hours in a way that we just didn’t when everyone had so much going on. 



So, when I say “everything is subtraction”, I really mean that only in a business sense. If I were to look at life as a whole, there have been many opportunities and gifts during this season. Yes, it’s hard, and I hope it ends as quickly as possible, and it’s certainly taking more of a toll on some than others, but it’s important that we be able to step back and consider the entire set of our experiences, and not just the painful ones.



Where have you seen some semblance of good in the midst of this time? Spend a bit of time reflecting on it, even writing a few paragraphs about it, and see if you can find something to be grateful for even in these difficult times.



This is the new normal



We hear this all the time in the media, so much so that I’ve largely stopped paying attention to what they’re saying.
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Daily Creative with Todd HenryBy Todd Henry

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