In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.

Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.

Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.

Key Points Discussed:

• The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.
• How combining sauna, cold plunge, and PT creates a holistic recovery environment.
• Building community and fostering connections through wellness activities.
• Strategies for engaging clients beyond clinical environments.
• Sam's advice for PTs interested in non-traditional business models.

Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge