In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.

What You’ll Learn:

• How to structure content seasons that actually drive business
• Why “day-in-the-life” videos may be the best recruiting tool no one is using
• The psychology behind clinic branding and commitment over applications
• How to outsource video and content without lifting a finger
• The future of content in PT: bulk recording, binge releases, and paid distribution

Mentioned in This Episode: