PT Pintcast - Physical Therapy

Brian Werner is a physical therapist that specializes in the management of patients with balance and vestibular dysfunction. Brian has been in the business of balance for 25 years while owning and operating 5 balance centers before coming on board with FYZICAL as the first franchisee of FYZICAL. 

Currently, he is the National Director of Balance Center Development, Education and Training working with multiple groups in the FYZICAL family while onboarding new franchisees.

Episode Takeaways

• The benefits and misconceptions of a physical therapy franchisee 
• FYZICAL educational programs
• Opportunities for growth in a franchisee 
• Defining the five types of dizziness in clinical practice - vertigo, lightheadedness, motion sickness, disequilibrium, and behavioral dizziness 
• Building a practice around dizziness and balance

Three Questions

• Who is someone the audience should follow to learn more about today’s topic? Tim Hain - The Dizzy Doc of Chicago
• What is something the audience should take a look at if they want to take a deeper dive into some of the things we talked about today? Vestibular Certification Courses - Emory University Division of Physical Therapy  
• Why should people care about this episode/topic? The number of older adults who fall or are admitted into the hospital due to a fall is every 11-19 minutes. Dizziness is prevalent in the human population and needs to be addressed. 

Parting Shot

“We really want people who are interested in ownership of a physical therapy practice or people who are interested in being a part of a group of providers that absolutely love what we do.” - Brian Werner 

Connect with Brian and Fyzical!

• Twitter
• FYZICAL Therapy & Balance Centers
• FYZICAL Franchise 

Download FYZICAL’s FREE Information eBook on The Guide to the Business of Balance

PT Pintcast is brewed by:

Practice Freedom U

For PT Owners who want to Treat Less, Earn More, and create the business you’ve always dreamed of. Take the Practice Quiz now to see where you stack up. Visit practicefreedomu.com.

FYZICAL Therapy and Balance Centers

Do you want to open a Physical Therapy Practice? Thinking about selling your practice?

You should know this: on average, a private practice who joins the FYZICAL network grows more than 40%! If you’re ready to discover how the largest network of PT private practice owners are growing and adapting to industry changes, visit FYZICALFranchise.com

CBDRX4U.com

YOUR CBD Store - get the ABC’s of CBD at CBDRX4u.com

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

FIRST ROUND 

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

Brian Werner is a physical therapist that specializes in the management of patients with balance and vestibular dysfunction. Brian has been in the business of balance for 25 years while owning and operating 5 balance centers before coming on board with FYZICAL as the first franchisee of FYZICAL. 

Currently, he is the National Director of Balance Center Development, Education and Training working with multiple groups in the FYZICAL family while onboarding new franchisees.

Episode Takeaways

• The benefits and misconceptions of a physical therapy franchisee 
• FYZICAL educational programs
• Opportunities for growth in a franchisee 
• Defining the five types of dizziness in clinical practice - vertigo, lightheadedness, motion sickness, disequilibrium, and behavioral dizziness 
• Building a practice around dizziness and balance

Three Questions

• Who is someone the audience should follow to learn more about today’s topic? Tim Hain - The Dizzy Doc of Chicago
• What is something the audience should take a look at if they want to take a deeper dive into some of the things we talked about today? Vestibular Certification Courses - Emory University Division of Physical Therapy  
• Why should people care about this episode/topic? The number of older adults who fall or are admitted into the hospital due to a fall is every 11-19 minutes. Dizziness is prevalent in the human population and needs to be addressed. 

Parting Shot

“We really want people who are interested in ownership of a physical therapy practice or people who are interested in being a part of a group of providers that absolutely love what we do.” - Brian Werner 

Connect with Brian and Fyzical!

• Twitter
• FYZICAL Therapy & Balance Centers
• FYZICAL Franchise 

Download FYZICAL’s FREE Information eBook on The Guide to the Business of Balance

PT Pintcast is brewed by:

Practice Freedom U

For PT Owners who want to Treat Less, Earn More, and create the business you’ve always dreamed of. Take the Practice Quiz now to see where you stack up. Visit practicefreedomu.com.

FYZICAL Therapy and Balance Centers

Do you want to open a Physical Therapy Practice? Thinking about selling your practice?

You should know this: on average, a private practice who joins the FYZICAL network grows more than 40%! If you’re ready to discover how the largest network of PT private practice owners are growing and adapting to industry changes, visit FYZICALFranchise.com

CBDRX4U.com

YOUR CBD Store - get the ABC’s of CBD at CBDRX4u.com

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

FIRST ROUND 

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.

https://youtu.be/4pvgR65CF00

Over 4.6 billion people use social media 

But less than 1% use it right. 

Here’s how you can be part of the 1%

You

Your guest 

Your topic 

Your podcast

Your Instagram 

Your following

Educating 

Entertaining

Clarity

Brevity

Consistency 

Community

People want to become something more. 

That requires transformation. 

Show them how you can help them go from where they are to where they want to be.

And you have their attention.

Our brains crave novelty, change, and energy. 

Make what you’re sharing fun and you can capture their attention. 

Without attention, your message doesn’t have a chance.

If you confuse them you lose them.

Get to the point, quickly.

On average people need to see/hear something 

 before we take action. 

Be consistent to get your message through.

We’re social creatures

We crave community

Research shows that the desire for connection & community is hardwired into the human brain

Do all of the above at scale & build your community

If your message is falling flat and you're not reaching the audience you want... I'll bet you $100 that it's because you're not focused on the basics.

https://youtu.be/4pvgR65CF00

Over 4.6 billion people use social media 

But less than 1% use it right. 

Here’s how you can be part of the 1%

You

Your guest 

Your topic 

Your podcast

Your Instagram 

Your following

Educating 

Entertaining

Clarity

Brevity

Consistency 

Community

People want to become something more. 

That requires transformation. 

Show them how you can help them go from where they are to where they want to be.

And you have their attention.

Our brains crave novelty, change, and energy. 

Make what you’re sharing fun and you can capture their attention. 

Without attention, your message doesn’t have a chance.

If you confuse them you lose them.

Get to the point, quickly.

On average people need to see/hear something 

 before we take action. 

Be consistent to get your message through.

We’re social creatures

We crave community

Research shows that the desire for connection & community is hardwired into the human brain

Do all of the above at scale & build your community

Women Can Lead

March is Women’s History month.. and back in March 2022, I was asked to help co-host a great panel of women leaders with Blake Banner from Virginia.

Now, I gotta be honest, I was a little nervous doing this. I mean I host things pretty often but this was a very specific and special event, taking place at a special time… and …. I was the only guy involved in the event.

I was nervous cause… I DIDN'T WANNA SCREW IT UP!

The purpose was to celebrate Women’s History Month. 

But… that’s just the beginning, 

I always look for the THEME that winds up magically emerging… that you NEVER planned on.

What I took away from our 5 guests and their VASTLY different stories was… how vastly different their stories were.

They each defined success in their end goals, and success in HOW they achieved their goals SO DIFFERENTLY.

This year’s theme was “Providing Healing, Promoting Hope.” 

You get to learn from 

- Carmen Elliot, VP of DEI in APTA

- Karen Godley, VP of Operations in VA of Select Physical Therapy

- Danelle Dickson, Owner of Performance Plus Physical Therapy

- Dianne Jewell, President, and CEO of Sheltering Arms Corp. and Hospital

- Elizabeth Locke, Executive Director and Associate Professor of Kean University

Did I decide to wait to release this as a podcast episode because… maybe we shouldn’t ONLY be celebrating women’s history in march?

So we’re bringing this to you now… because right NOW, feels like a great time to celebrate women.

Women Can Lead

March is Women’s History month.. and back in March 2022, I was asked to help co-host a great panel of women leaders with Blake Banner from Virginia.

Now, I gotta be honest, I was a little nervous doing this. I mean I host things pretty often but this was a very specific and special event, taking place at a special time… and …. I was the only guy involved in the event.

I was nervous cause… I DIDN'T WANNA SCREW IT UP!

The purpose was to celebrate Women’s History Month. 

But… that’s just the beginning, 

I always look for the THEME that winds up magically emerging… that you NEVER planned on.

What I took away from our 5 guests and their VASTLY different stories was… how vastly different their stories were.

They each defined success in their end goals, and success in HOW they achieved their goals SO DIFFERENTLY.

This year’s theme was “Providing Healing, Promoting Hope.” 

You get to learn from 

- Carmen Elliot, VP of DEI in APTA

- Karen Godley, VP of Operations in VA of Select Physical Therapy

- Danelle Dickson, Owner of Performance Plus Physical Therapy

- Dianne Jewell, President, and CEO of Sheltering Arms Corp. and Hospital

- Elizabeth Locke, Executive Director and Associate Professor of Kean University

Did I decide to wait to release this as a podcast episode because… maybe we shouldn’t ONLY be celebrating women’s history in march?

So we’re bringing this to you now… because right NOW, feels like a great time to celebrate women.

Results from two articles on productivity. 

How is job satisfaction impacted by high productivity requirements?

What is the relationship between productivity standards and unethical practices?

Does productivity advance the physical therapy profession?

What does high productivity do to the physical therapist/assistant?

Guests

Justin Berry is the director of the Northland Community and Technical College PTA program in Minnesota. He is a researcher on many relevant PT topics including student loan debt, job burnout, job satisfaction, and productivity. 

Justin Tammany is an assistant professor at Hardin-Simmons University and the author of a highly shared research article on the effects of productivity standards in physical therapy practice. 

Social Media

Justin B Twitter: @JWBerry11

Justin T Twitter/IG: @jtammany 

Justin T - Article: “Are Productivity Goals in Rehabilitation Practice Associated with Unethical Behaviors?” 

Justin B - Article “Job Satisfaction and Productivity Requirements Among Physical Therapists and Physical Therapist Assistants” 

Results from two articles on productivity. 

How is job satisfaction impacted by high productivity requirements?

What is the relationship between productivity standards and unethical practices?

Does productivity advance the physical therapy profession?

What does high productivity do to the physical therapist/assistant?

Guests

Justin Berry is the director of the Northland Community and Technical College PTA program in Minnesota. He is a researcher on many relevant PT topics including student loan debt, job burnout, job satisfaction, and productivity. 

Justin Tammany is an assistant professor at Hardin-Simmons University and the author of a highly shared research article on the effects of productivity standards in physical therapy practice. 

Social Media

Justin B Twitter: @JWBerry11

Justin T Twitter/IG: @jtammany 

Justin T - Article: “Are Productivity Goals in Rehabilitation Practice Associated with Unethical Behaviors?” 

Justin B - Article “Job Satisfaction and Productivity Requirements Among Physical Therapists and Physical Therapist Assistants” 

Sangeetha Madhavavan is a professor and researcher at the University of Illinois at Chicago. She specializes in working on understanding the brain and how it adapts to disease, training, and recovery.

We started out planning to talk about stroke and Neuroplasticity but... realized that she was an unexpected expert in telerehabiliation.

Find out more about Dr. Madhavavan here: https://bpl.ahs.uic.edu/

PT Pintcast is brewed by:

Practice Freedom U

For PT Owners who want to Treat Less, Earn More, and create the business you’ve always dreamed of. Take the Practice Quiz now to see where you stack up. Visit practicefreedomu.com.

FYZICAL Therapy and Balance Centers

Do you want to open a Physical Therapy Practice? Thinking about selling your practice?

You should know this: on average, a private practice who joins the FYZICAL network grows more than 40%! If you’re ready to discover how the largest network of PT private practice owners are growing and adapting to industry changes, visit FYZICALFranchise.com

CBDRX4U.com

YOUR CBD Store - get the ABC’s of CBD at CBDRX4u.com

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

FIRST ROUND 

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

Sangeetha Madhavavan is a professor and researcher at the University of Illinois at Chicago. She specializes in working on understanding the brain and how it adapts to disease, training, and recovery.

We started out planning to talk about stroke and Neuroplasticity but... realized that she was an unexpected expert in telerehabiliation.

Find out more about Dr. Madhavavan here: https://bpl.ahs.uic.edu/

PT Pintcast is brewed by:

Practice Freedom U

For PT Owners who want to Treat Less, Earn More, and create the business you’ve always dreamed of. Take the Practice Quiz now to see where you stack up. Visit practicefreedomu.com.

FYZICAL Therapy and Balance Centers

Do you want to open a Physical Therapy Practice? Thinking about selling your practice?

You should know this: on average, a private practice who joins the FYZICAL network grows more than 40%! If you’re ready to discover how the largest network of PT private practice owners are growing and adapting to industry changes, visit FYZICALFranchise.com

CBDRX4U.com

YOUR CBD Store - get the ABC’s of CBD at CBDRX4u.com

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

FIRST ROUND 

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.