Struggling to find the right words to not only educate your audience but also entertain them? Writing for heavy subjects can be crafted into fun sentences and stories, which will keep your reader coming back for more.

Today’s guest is going to share all about copy and how to keep eyeballs on your content and email.

Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written copy for more than 329 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism™. 

He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing.

You can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets.

Here’s a short rundown of this episode:

• How the Headline Project put Justin on the map and what he learned from writing over 10,000 headlines in 100 days. Check out the Headline Project here.
• What the similarity is between stand up comedy and copy.
• His WTF framework that you can use in your writing today.
• A few tools to write with.

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Do you ever find yourself not doing the same tasks you put on your to-do list day after day? Do you ever wonder why you’re not able to move forward with these things you want to do?Are you frustrated because, no matter what you do, you just can’t seem to achieve the next level of success?

If it ever feels like everyone else has it together and you’re still trying to figure it out, make sure to join me for episode 21. In this episode, I’m talking all about your self-imposed glass ceiling, something I see time and time again with my clients.

The best part is that once you learn what I’m teaching you today, you’ll know exactly what you need to do in order to align your values with your next level of success, making it so much easier to reach your goals!

Here’s a short rundown of this episode:

• How understanding your values will help you reach the next level of your business
• What’s really holding you back from reaching your goals
• Two simple ways to identify your values and priorities
• How to recognize and prioritize the values that will support your goals

PLUS, I’m sharing an exercise I use with my clients to help you recognize your values and align with those to reach your next level of success!

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Do you know exactly what you need to do each day in your business? Are you able to do what needs to be done, or are you waiting to feel inspired or motivated?

If you’re having a hard time doing the things you need to do to move your business forward, or you’re struggling with what to focus on each day, you’re going to love this episode!

Many of my clients have experienced this challenge that can come with being a business owner and in this episode, I’m sharing the system I discovered (and perfected for online business) so that you’ll always know what you need to do to reach your goals and be in demand.

Here’s a snippet of what you’ll hear in this episode:

• The essential element to creating freedom in your online business (most people aren’t talking about this)
• Understanding the different roles you must play in your business (and how to move between them with ease)
• The question I ask all of my clients that just might transform the way you’re showing up in your business
• How to set up a simple process so you know what you need to focus on each day to move your business forward

PLUS, I’m sharing the counterintuitive advice I give all of my clients as we wind down the year!

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Have you been thinking of Pinterest to grow your business on and attract quality leads?

Pinterest is more than pumpkin pie recipes and how to make easy wedding invitations on your lunch hour. Today, there are millions of users using the visual platform to find answers. Those users are searching for you and your business solutions.

Today’s guest, Jana Osofsky, who went from virtual assistant to Pinterest Marketing Strategist  joins us today to talk about attraction marketing with Pinterest.

Jana is a marketing expert and Pinterest specialist for online coaches, course creators, and service providers. She got started working online in 2016 as a Virtual Assistant. Upon discovering that a client was leveraging Pinterest to get leads and sell her services – Jana went all in on the platform. She has since developed a specialization in Pinterest marketing for lead generation.

Check out what you’ll learn:

• Why the numbers are all for Pinterest and how vast the audience is
• How to easily automate and create your pins in less time with templates
• Just for my listeners, you can grab a seat and watch this Masterclass - 5 Secrets for Getting Clients Using Pinterest. 
• And so much more

PLUS, you can grab her Pinterest wit Purpose program to learn how you can use pins to draw in quality leads with very little time….because Jana takes you behind the scenes and shares her best tips.

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Do you have a clear picture of what your business will look like once it’s successful? And when you think of this vision, do you have an idea of what it will take to get there?If you’re feeling overwhelmed or are worried that the path to success is going to be hard, you’re going to love this episode! Join me as I guide you through reprogramming your beliefs about what it takes to succeed in business and show you practical steps you can take right now to simplify your path to success.

Here’s a short rundown of this episode:

• Deprogramming the belief that success has to be hard
• How to make business easier (and have fun along the way)
• The best way to start any change you want to make in your business
• How to easily set up systems to help your business run smoothly

PLUS, I’m sharing a simple, powerful affirmation that is working wonders for one of my clients!

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

If you’ve been listening to the podcast, you know that I love neuroscience!

In this episode, we’re talking all about the power of your brain.

Even better, I’m sharing one of my favorite exercises to help you experience and understand the power of your thoughts. You can easily try this experiment right now and repeat it anytime you need to remember how powerful you are.

Check out what you’ll learn:

• Why what you tell yourself matters
• How you have more power than you think you do
• What to say to yourself to make any task (from sales calls to creating content) easier and more enjoyable

PLUS, I’m walking you through one of my favorite exercises that you can do anytime to build your mindset and step into your power!

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

I’m guessing you have daily habits in your personal life. You probably have a routine you follow when you get up each morning and one you follow before going to bed at night.

Have you ever thought about creating habits in your business?

One of the key differences I see between business owners who are successful versus those who are struggling, is having daily, weekly, monthly, and quarterly habits in business.

If this idea is new to you, or you know you could probably add some new habits so business runs more smoothly, take a little time and listen to episode 16 now.

Here’s a short rundown of this episode:

• What micro habits are and how they can help your business flow with ease
• The importance of how you choose to start your day
• How to teach your brain to follow through with your plan (even if you don’t feel inspired)

PLUS, I’m sharing what I do on a daily and weekly basis to build my business and have fun while doing so!

Links and resources mentioned in this episode:

• Get on the waitlist for IN Demand Signature Speech NOW!
• Grab the FREE resource Go from Unknown to Visible.
• Follow me on Instagram: @laurieann.murabito
• Click and read more into over on my website.
• If you’re looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you’d be a good fit for one of my coaching programs. 

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

As business owners, most of us know that a confused mind never buys. We understand that it’s important to not overwhelm our audience with too many options.

However, what about the power of choice? Is it possible that we’re losing potential clients by not having enough options?

In this episode, I’m diving into one of my favorite topics - brain neuroscience - and how the power of 3 can work magic for your business!

Here’s a short rundown of this episode:

• What’s magical about the number three to use in your business
• Understanding the human brain (and how this applies to potential clients)
• Why I always have multiple ways clients can work with me
• How to use the power of three on sales calls 

PLUS, if you’re just starting out in business, I’m sharing how you can build your business with the power of three in mind!

*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****



Links and resources mentioned in this episode:

• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/gift
• Follow me on Instagram https://instagram.com/laurieann.murabito
• Click and read more into over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://link.salesedge.io/widget/bookings/bookwithla/discovery

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Is speaking a part of your marketing plan?If not, you’ll definitely want to listen to this episode.  And if you’re terrified of public speaking, don’t count yourself out. As a shy introvert who’s also an award-winning speaker, I know that anyone can do this.

In this episode, I’m talking all about the many ways you can use speaking to build your audience, position yourself as an expert, and take your business to the next level.

Check out what you’ll learn:

• Why speaking isn’t just for professional speakers (and what this means for your business)
• What kind of speaking there is and the various platforms to use
• How speaking can build your business well beyond the speaking event
• 5 reasons why you’ll want to add speaking to your marketing plan
• How speaking can take your business to the next level by positioning you as an expert 

AND, if the thought of adding speaking to your marketing plan terrifies you, I’ve got you covered with a free resource that will help you go from petrified to profits!

Links and resources mentioned in this episode:

• Get on the waitlist for IN Demand Signature Speech NOW!
• Get daily inspiration on Instagram: @laurieann.murabito
• Click and read more info over on my website.
• Looking for support to grow your business faster, get positioned as the expert and leave your audience mesmerized with your story, then schedule a call to learn more about my programs and how we can get you speaking in front of the "right" audiences.

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann

Are you surrounding yourself with people who are lifting you up and helping you grow into a better person? 

It’s easy to overlook, but the truth is that the people we spend the most time with are either lifting us up or weighing us down. If you’ve been feeling alone in your business or you’re simply eager to connect with more people who encourage and uplift you, you’ll love this episode, as we’re talking all about the community you keep. 

Here’s a snippet of what you’ll hear in this episode:

• The first question to ask yourself to determine who you should be spending more time with
• The power of belonging to a mastermind (and how my mastermind has supported my business growth)
• How the people you surround yourself with can help you reach that next level in your business 

PLUS, if you don’t have a supportive community to connect with yet, I’ve got you covered, as I’m sharing how you can find new people who inspire and uplift you!

Links and resources mentioned in this episode:

• Get on the waitlist for IN Demand Signature Speech NOW!
• Grab the FREE resource Go from Unknown to Visible.
• Follow me on Instagram: @laurieann.murabito
• Click and read more into over on my website.
• If you’re looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you’d be a good fit for one of my coaching programs. 

This episode is brought to you by Sales Edge, the all you need all in one platform to run your successful business. Email marketing, unlimited courses, websites, memberships, landing pages, social media scheduler, CRM, and more for one low monthly price. It’s my one solution to ALL of my business needs. Try it here.

Hit **SUBSCRIBE** so you NEVER miss any episodes.

Thank you for listening,

Laurie-Ann