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In this week's episode, Lee and Mat Steinwede discuss the art of negotiation in real estate. They emphasize the importance of gathering information about buyers' needs and preferences to negotiate effectively. They also discuss the significance of building strong relationships with buyers and sellers and the importance of transparency and communication in negotiations. They highlight the need for agents to be street-smart and to approach talks with a focus on understanding the other party's perspective. They also discuss the potential pitfalls of using aggressive or confrontational negotiation tactics. The podcast provides insights and strategies for becoming a skilled negotiator in the real estate industry.

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• Next Events
• Lee's New Book – Claiming Doors
• Explore Lee Woodward Short Courses
• The Mat Steinwede Real Estate Success Program