PURPOSESCAPING : Build confidence to reinvent and find purpose in midlife

If you're anything like me, you've probably had a zillion ideas that somehow 'magically' dropped into your spirit - things you somehow knew you were supposed to be doing, or chances you new you were supposed to be taking, but you couldn't explain how you knew exactly what you knew.

You may call it intuition, your inner knowing, God or the Holy Spirit. Whatever you call it, you know when you've gotten a direct download.

But acting on those downloads is another thing all together. 

I've received clear downloads for years, but I haven't always been obedient about taking them and acting on them.

But last year when I decided to be obedient to one specific download, I realized that all along, my obedience had been the key to unlock a level I didn't even know was there! My obedience produced the missing puzzle piece to a specific goal that had eluded me for years.

To experiment with this concept, ask yourself:

Have you ever acted on a big goal even though you were terrified, and been surprised by the results?

What are you currently procrastinating on doing? 

What is a goal you've wanted to reach for years but just can't seem to unlock?

Could the object of your procrastination potentially unlock the goal you've been able to reach? Could the two possibly be related? 

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If you missed Brand with Purpose - my free 5 day challenge to help you plan a brand with intention for the coming year, you can listen to all 5 episodes of the challenge and download the challenge workbook here. The whole series clocks in at right under 60 minutes, and I assure you, it will be the best hour you'll spend all week!  Listen to the challenge episodes >> Brand with Purpose

It's The Fifth and Final Day of the Brand with Purpose Challenge!

You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here and Day Four of the challenge here.

Today, we're going to take everything we brainstormed and wrote down in the challenge workbook and use it to map out the month by month calendar for next year.

I've asked you what you will make it a priority to create next year. If you've decided to write your book or launch your conference, now ask yourself when. When is your launch date? When will the event be?

I've asked you what type of visibility you'll go after - from media and podcast interviews to speaking. When will you go after it?

I've asked you what program or service it's time for you to launch. When will you launch that new program or double down on the old?

The key word of today is WHEN.

It's one thing to brainstorm something new to create or launch, but when we don't take the time to decide when exactly it will happen, it's hard to see the things we brainstorm take shape.

But when we start with target dates in mind, we can work backwards from our publication date or event date or launch date, and have a better chance of success.

So when you look at the three main categories we covered during this five-day challenge, what months of the year will you make time for each of those activities?

Put each on the calendar.

It's Day Four of the Brand with Purpose Challenge!

You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here.

Today we're going to think through what we need to launch in the coming year to increase our revenue.

What program or service is it time for you to launch?

What is your existing audience begging you to bring forth?

What have people asked for your help with this year? Does it make sense to create a course or strategy session around it so you can offer it to your wider audience?

If you know you want to make an income leap next year, you can definitely wing it and still earn more, but you probably won't hit your goal revenue or income number if you don't plan.

What $$$ number do you want to reach? What's your plan to reach it?

Whether you're full-time in your business or still report to a 9-5, there are ways to create a revenue stream based on your expertise. You just have to find one that fits your style and schedule. 

But when you think about your goal revenue or income number, does your upcoming program/course/product support that?

For example, if you have a goal to make $10k extra each month next year, and you work full-time, whatever you're selling should probably be in the $2k-$10K range so you can sell and deliver a couple each month while you stay focused on your full-time obligations.

But if you already have an incredible marketing backend set up, or have a product that responds to seasonal promotions and you know you can move hundreds of units each month with little effort, you could offer something cheaper, granted you have the backend marketing system to support it.

It's all about understanding your available time, skills and what your audience needs that you can deliver right now. What makes the most sense for your brand?

When will you launch your next revenue generator?

It's Day Three of the Brand with Purpose  Challenge!

You can find Day One of the challenge, here and Day Two of the challenge here.

Today we're going to focus on what we need to promote in the coming year to increase our visibility.

What vehicles are you using to promote yourself next year?

What times of the year will you be reaching out to media?

What conferences and events will you apply to speak?

As you've heard me say before, your expertise is likely more relevant at some parts of the year than others. For people in the coaching and transformation space, the New Year is one of the very best times of year to make a splash in the media, or to get people excited about our content.

But for those in the financial space, April around tax time in the U.S. is a strong time to have one's expertise considered for potential speaking engagements and media segments.

It's all about understanding your audience and when they'll be most interested hearing from you. When will they most need the ideas and strategies you have to share? That's when you should plan your visibility outreach.

When will you go after massive visibility?

It's Day Two of the Brand with Purpose challenge!

If you missed Day One of the challenge, listen to that episode here.

Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms.

What you are going to add to your platform?

What can you evolve? 

To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business.

But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach.

More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations.

The point is, you don't want to create for creation's sake: you want to create the brand asset that will make the most sense for your brand right now.

What asset will help you compound the revenue of another program/service, or unlock even more opportunities?

I’ve done some fun daily challenges on my podcast this year - in June and October I podcasted every day of the month.  

As we approach a new year and decade, I wanted to do another daily challenge, but I wanted to do it with you. 

For this podcast challenge, I’ve carved out time for us to work together over 5 days to accomplish one big goal: map out our plan for 2020.

Welcome to the 5 day Brand With Purpose Challenge!

Eek! 

I’m so excited!

The mission of Brand with Purpose is simple: it’s a chance to be intentional about how we approach our platform, visibility and revenue in 2020. 

No more winging it and hoping for the best.  

Here’s a little preview of what’s in store over the next five days:

Day One: We're kicking off the challenge by looking back. Where have you been winning in 2019? Where can you build on that momentum in the coming year?

Day Two: Next, we’ll put a heightened focus on what you are going to do to add to or evolve your brand platform. Is it time to launch a program or write your book? We’ll explore!

Day Three: Then we’ll do some intentional visibility brainstorming to figure out how you are going to be spreading the word about your platform

Day Four: We’ll follow that up with some tactical planning around growing your revenue

Day Five: Last, we’ll take all we’ve uncovered and I will show you how to put together your basic plan for 2020.

There is a simple mistake I see often with my personal branding clients, and those who are setting out to package their genius. I've even made this mistake myself.

When it's time to finally get paid from our genius, we often start with the question "what can I sell?" instead of thinking in terms of what our potential customers need from us.

While so many people start the brainstorming process here, there's a far more customer-centric way to begin brainstorming products and services that will sell easily.

This simple shift is an easy fix, let me know if you're asking this question when you begin to brainstorm your next program.

During a series of enrollment calls with potential students for my most recent cohort of Package Your Genius Academy, I heard a refrain I hear so often when speaking with people who are considering making the investment of time and financial resources. 

"Maybe this can wait..."

For reasons that differ for everyone, putting ourselves first is often the last thing we think to do. Putting our own needs and pursuit of our own personal fulfillment comes in dead last after immediate work obligations, the needs of our family members, and for some, the demands of church and community. 

But time waits for no man.

And while I think most of us grasp the fact that no one has "all the time in the world..." we often forget that our prime won't last forever. We won't always have the energy, the network, the health, the free time, the money....the list goes on and on, to do what we want to do now.

So how are you taking advantage of your current season?

If there's something you've been meaning to do, and you have the time, money, health, and relative youth to do it, DO IT. You never know when your situation may change.

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We're settling into the fall season here in the United States. Leaves are finally changing, and I'm personally preparing for winter which is typically a time for even deeper introspection, creative productivity and movement on long-standing projects.

It's also a great time for PLANNING.

I'm excited to host a brand planning event the weekend of December 14, to plan your personal brand activity for 2020 and beyond. If that sounds like something you'd like to join me for, mark your calendars and watch this space and for those details.

This is a replay of my personal branding MasterClass Becoming KNOWN - The 5 Essential Shifts to Unlock Your Personal Brand Authority.

When it comes to building your personal brand, at a certain point it becomes less about your skills and talents, and more about your comfort with putting them out there.

If you've worked in your industry for a decade or more, you're likely skilled beyond question. 

You need a new set of skills to shift how others perceive you. You need a new strategy to step into your worth, and communicate that confidently to others. 

You need to step into your BRAND AUTHORITY.

And this doesn't come naturally to everyone.

If you...

• have been perpetually on the fence about starting a side hustle or otherwise earning extra income from your skills

It's time to hone in your brand authority. 

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Submit your application for Package Your Genius Academy here >> Submit your application

Book a Call to discuss the academy here >> get on my schedule

When it comes to building your personal brand, at a certain point it becomes less about your skills and talents, and more about your comfort with putting them out there.

If you've worked in your industry for a decade or more, you're likely skilled beyond question. 

You need a new set of skills to shift how others perceive you. You need a new strategy to step into your worth, and communicate that confidently to others. 

You need to step into your BRAND AUTHORITY.

And this doesn't come naturally to everyone.

If you...

• have been perpetually on the fence about starting a side hustle or otherwise earning extra income from your skills

It's time to hone in your brand authority. 

If this resonates with you, join me on Sunday October 7, 2019 at 7pm EST for this FREE MASTER CLASS - The Five Shifts Required to Unleash Your Brand Authority. 

Register at https://www.crowdcast.io/e/PYGABrandAuthority/register