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Shownotes can be found at https://www.profitwithlaw.com/478

Are you spending thousands on marketing but still unsure what’s actually working for your law firm?

Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to  make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.

Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!

Chapters

[00:00] Introduction to Joshua Lauer and Lauer Creations
[03:18] Joshua’s Backstory: From Music to Marketing Analytics
[07:35] The Legal Industry’s Marketing Tracking Challenges
[10:05] Marketing Tracking 101 for Law Firm Owners
[12:53] Demystifying Pixels, UTMs, and Tracking Methods
[17:02] Tracking Digital-to-Offline Conversions in Law Firms
[18:43] Integrating Marketing Data with Legal CRMs
[21:02] Measuring Offline Marketing (Billboards, Radio, Events)
[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms
[32:36] Parting Advice and How to Connect with Joshua Lauer

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

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Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

LeadPages
Kajabi
Google Analytics
Clio Grow
Lawmatics
Lead Docket

Connect with Joshua Lauer: LinkedIn

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/