Are you ready to revolutionize your approach to sales and client relationships? Hold tight as we bring you an engaging conversation with Steve Fretzin, host of the Be That Lawyer podcast. Buckle up as Steve dismantles the traditional concept of sales and reconstructs it to focus on building trust and likability with prospective clients.

Delve into the art of client qualification, avoiding pitches, and shifting the focus towards asking and listening. We don't stop there. Dive deeper into the initial calls and learn how to manage a prospective client effectively without overwhelming them with information, while still showcasing your expertise. Our exploration takes us to the challenges that lawyers often face when it comes to sales and marketing, and Steve helps us understand why lawyers may be hesitant about selling.

We also take a closer look at maximizing business development for lawyers. With Steve, we unearth the necessity of cultivating positive habits, mastering time management, and the importance of tracking progress. Furthermore, we discuss the significance of having an accountability group and becoming a rainmaker instead of a worker bee. Rounding up, we touch upon the essence of offering free content to potential customers and how to identify the most motivated and ambitious lawyers for business development coaching. Embark on this journey with us to transform your sales approach and client relationships.

Connect with Steve at www.fretzin.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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