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Most sales reps think they have a sales problem.
They don't.
They have a conviction problem.
There's a reason two reps can say the exact same words, sell the exact same product, and get completely different results. It isn't their script. It isn't their technique. It isn't even their work ethic.
It's how sold they are on what they're selling.
In this episode, I break down the conviction framework that transformed my sales career and helped me produce over $200,000 per month in commissions. We dive into why conviction, not confidence... Is the greatest competitive advantage in sales, leadership, and recruiting, and how to build it from the inside out.
We'll cover:
• Why the best sales reps don't rely on better scripts—they build deeper conviction.
• The three levels of conviction every top producer needs to master.
• The difference between confidence, conviction, and certainty.
• Why your personal life directly impacts your close rate.
• How buying into your own product changes the way prospects perceive you.
• Why loving your prospects leads to more sales than trying to convince them.
• How to stop selling features and start selling transformation.
You sell to the degree that you're sold.
That isn't just a quote.. It's one of the biggest lessons I've learned after years in sales, leadership, and building high-performing teams.
If this episode helps you, share it with one salesperson who's working hard but isn't seeing the results they deserve.
Most sales training teaches you what to say. This video teaches you how to think.
My name is Nick Nascimento. I'm the founder and CEO of Sparta Solar — a Utah-based solar company that did $25 million in sales last year. I personally made hundreds of thousands of dollars per month selling solar in one of the hardest states in the country to sell it. I've trained thousands of reps and built a sales organization from zero. In this video I'm giving you everything I used to do it.
What you'll learn:
The 4-Step Formula to Outsell Anyone — I call it the Four E's: Expertise, Effort, Efficiency, and Endurance. Most reps only train one of these. The ones who master all four become untouchable. I break down exactly what each one means and how to build them starting today.
Why Setting Goals Is Costing You Deals — Goals are guesswork. Systems are a guarantee. I'll show you the exact input-output framework I used to control my results every single day — from 1pm to 9pm, nose to close, on demand. This is how I made $30,000 in a single day and still wasn't satisfied — because I hadn't hit my process targets.
The Momentum Secret — The counterintuitive principle that changed everything for me: increase your effort while simultaneously decreasing your expectations. This isn't motivation — it's math. I'll show you exactly how to build a buffer into your goals that creates unstoppable momentum instead of crushing pressure.
Divorce the Prize — Marry the Process — The mindset shift that separates the top 1% from everyone else. When I was making $30,000 a day, I was getting hard on myself for missing my input targets. That's what being married to the process actually looks like. I'll show you how to build that standard for yourself.
How to Get to the Top 5% — Not by shooting for the moon from day one. By targeting the top 50% first, then 40%, then 30%. I'll explain exactly why setting a massive goal too early is the single fastest way to kill your momentum — and the step-by-step ranking system that actually gets you there.
This is a full training. No fluff. No gatekeeping. Everything I know about selling, leading, and building — in one video.
If this brings you value — share it with one person on your team. The more you give, the more you get.
If your team isn’t growing… it’s not because of the market.
It’s not because of your reps.
It’s not because “good people are hard to find.”
It’s you.
Growth doesn’t stall randomly. It stalls when leadership becomes the bottleneck.
Most leaders say they want scale.
But what they really have is chaos.
No structure.
No standards.
No clear expectations.
No real accountability.
And then they wonder why turnover is high, recruiting feels hard, and production plateaus.
You cannot scale confusion.
You cannot scale emotion.
You cannot scale “vibes.”
You can only scale systems.
In this episode, we break down the real reasons your team isn’t growing — and it’s probably not what you think.
We talk about:
• Why recruiting harder won’t fix your culture
• Why most leaders are accidentally capping their own growth
• The hidden cost of lowering standards to “keep people”
• Why structure beats motivation every time
• How clarity creates momentum
• Why filtering is more powerful than convincing
Most leaders try to grow by adding more people.
Elite leaders grow by improving the environment people enter.
If your onboarding is messy, your expectations are unclear, and your standards fluctuate based on feelings… growth will always stall.
The truth?
Your team grows to the level of your leadership.
If you’re disorganized, they’ll be inconsistent.
If you lack conviction, they’ll lack urgency.
If you tolerate mediocrity, you’ll multiply mediocrity.
You don’t need more hype.
You need structure.
You don’t need to “motivate” your reps.
You need to build systems that make winning predictable.
That’s how real scale happens.
This conversation is for:
• Sales leaders
• Founders
• Team builders
• Anyone trying to move from operator to CEO
If you feel stuck at the same production level…
If recruiting feels harder than it should…
If you’re constantly putting out fires…
This episode will show you why.
And more importantly, how to fix it.
Because growth isn’t about adding more.
It’s about becoming better.
If this hits, subscribe.
If you’re serious about building something elite, share it with your leadership team.
And if you’re ready to stop being the bottleneck…
Start by fixing the system.
Most sales managers wonder why their team keeps quitting.
It's not the commission structure. It's not the market. It's not the leads.
It's you.
In this episode, I sit down with Mitch Ford — a guy who scaled a door-to-door sales operation to 5,000 reps, built teams across multiple states, and created a system so dialed that his managers have been following him for over 15 years.
Let that sink in. 15 years. Same people. Different companies. Different markets. They followed him anyway.
That doesn't happen by accident.
Mitch breaks down exactly how he built one of the most scalable blitz models in the solar industry — recruiting hundreds of reps a month, flying teams into unsaturated markets, and turning complete beginners into closers in under a week.
We get into the exact systems he used. The 48-hour lead rule that killed no-shows. The 5-day training structure that built culture AND closed deals. The leadership in training program every manager had to complete before they ever ran a team. The AI bot they built to pre-qualify reps before they ever stepped foot on a blitz.
This isn't theory. This is a repeatable playbook built from years of getting it wrong, fixing it, and scaling it until it worked everywhere.
We also talk about the stuff nobody wants to admit. Why most managers lose their best reps. Why focusing on your override is the fastest way to destroy loyalty. Why the CEO of one of the largest solar companies in the world still knocks doors once a month — and what that says about leadership at every level.
If you're in sales, if you manage a team, if you're trying to build something that doesn't fall apart the second you stop watching it — this episode is required watching.
What you'll learn:
How to recruit 600 applicants a month and filter down to only the ones worth investing in. How to run a blitz model that works in any market, any state, any product. The exact training structure Mitch used to onboard complete beginners in 5 days. Why your best reps leave and the one thing that makes them stay forever. How to build loyalty so strong that people follow you across companies for 15 years.
Most people build a team. Mitch built a machine.
The difference is systems, culture, and a leader who's still willing to knock the door himself.
Watch the full episode and steal everything.
What does it take to sell over 3,000 accounts personally, manage more than 20,000 reps, and build teams responsible for over 100,000 accounts — all while never having a year under a million dollars since 2019? Jeremy Bell has lived that story, and in this episode, he pulls back the curtain on exactly how he did it.
Jeremy is a partner at Vivint, one of the most dominant direct sales organizations ever built, recently acquired for $2.2 billion. He's not just a legend in the numbers — he's a student of the game who has spent decades refining what it actually means to lead, sell, and build culture at the highest level.
In this conversation, we dive deep into the one sales secret Jeremy says separates the elite from the average: work ethic. Not skill. Not talent. Work ethic. He breaks down why reps who grind and prospect relentlessly carry a completely different energy to the door — one rooted in abundance, not desperation. When you know you can replace the person in front of you because you're willing to knock the next door, everything changes. Your confidence goes up, your neediness goes down, and your close rate follows.
But this episode goes way beyond the door. We get into what Jeremy looks for when he walks into a struggling sales office, how he structures his visits to maximize impact, and why he starts by taking out the top rookies before ever sitting down with the bottom performers. His system for diagnosing what's actually holding reps back — from phone habits to social media to pure mindset — is something every manager and regional needs to hear.
Jeremy also shares the story of how he built his first massive team out of North Dakota during the oil boom, scaling from a direct office to managing multiple layers of leadership across the country. He talks about the role of culture in sustaining long-term success, how technology is changing the way leaders stay connected with decentralized teams, and why running correlation meetings remotely has become one of his most powerful leadership tools.
We also get into one of the most fascinating behind-the-scenes looks at Todd Peterson — the legendary Vivint leader whose approach to caring for his people became the gold standard for the entire industry. Jeremy shares what made Todd different, how he showed up even through some of the hardest seasons of his life, and the lesson every leader can take from the way he treated both his employees and his customers like gold.
Whether you're a first-year rep trying to find your footing, a manager building your first office, or a seasoned regional looking to sharpen your edge — this episode is loaded with the kind of real, hard-won wisdom you can only get from someone who has been at the very top of this industry for over a decade.
Jeremy Bell. The proof is in the numbers. Let's get into it.
In this episde Nick interviews Jeff (one of the executives who built the Vivint sales empire) and they discuss the secrets behind the culture, the systems, and how to build and scale sales team at large.
Most salespeople don’t have a closing problem.
They have a time problem.
If you’re stuck at $10K–$20K a month, it’s probably not because you can’t sell. It’s because you’re spending major time on minor tasks.
In this video, I break down the real reason most sales reps stay busy… but never actually get rich.
Here’s the truth:
There are only three drivers of sales:
Everyone obsesses over #2.
The top 1% obsess over #3.
When I actually ran my numbers, I realized something insane.
When I was in front of a qualified prospect, I was making over $1,000 per hour.
But I wasn’t spending most of my time there.
I was:
That’s not a sales problem.
That’s an allocation problem.
In this video, I show you:
• The difference between Major Time vs Minor Time
• How to reverse engineer your income using input targets
• The 4-step formula to remove guesswork from any sales goal
• Why stacking appointments destroys no-show risk
• How to “buy back” your time using delegation
• Why picking your prospect increases your close rate
• How to build a pipeline so you never NEED a sale
Most salespeople try to close everyone.
Top performers build abundance.
They don’t chase.
They stack.
They don’t hope.
They measure inputs.
They don’t work more hours.
They use better ones.
If you can get 80–90% of your working time in front of qualified prospects, your income will explode.
If you can delegate everything that doesn’t directly produce revenue, your hourly rate will skyrocket.
If you can focus on inputs instead of obsessing over outcomes, you become dangerous.
Sales is math.
Sales is time.
Sales is leverage.
The reason most people stay stuck isn’t because they aren’t capable.
It’s because they’re reactive.
They let the tail wag the dog.
They respond instead of initiate.
They feel productive instead of being profitable.
In this video, I give you the exact framework I used to go from average performance to disproportionate results — without buying more leads or magically becoming a better closer.
If you implement even 1–2 of these systems:
• Time blocking
• Appointment stacking
• Weekly production planning
• Delegation
• Input tracking
You will see compounding growth.
Not hype.
Math.
If you’re serious about getting to the next level in sales — watch the whole thing.
And if you get value, subscribe. I only make videos for people who want to win.
Most salespeople don’t have an income problem.
They have a thinking problem.
80% of success in sales is mindset.
20% is tactics.
And most reps spend 100% of their time chasing new scripts, new closers, new “secret lines”… instead of fixing the foundation.
In this video, I break down the 10 books that made me millions in commissions — and why they matter.
Not theory.
Not fluff.
Not “feel good” motivation.
These are the books that:
Increased my close rate
Fixed my burnout
Helped me handle rejection
Made me more disciplined
And ultimately helped me produce at a level most reps never touch
You’ll learn:
• Why conviction closes more deals than persuasion
• Why systems beat goals every time
• Why empathy outperforms pressure
• Why effort multiplies skill
• Why most reps sabotage themselves mentally before they ever knock the door
If you’re blaming leads, the market, the economy, your company, or your script… this is for you.
Because the biggest problem in sales is the problem you don’t know you have.
And reading won’t change your life.
Applied knowledge will.
So don’t just watch this.
Pick one book.
Implement one principle.
Execute relentlessly.
If you want to make more money, lead better, and build real confidence (not fake bravado), start here.
No shortcuts.
No hacks.
Just foundations that compound.
Let’s go.
Learn how to leverage the 6 Pillars of Life—from relationships and physical health to spirituality and emotional mastery—to create harmony that powers your success. Discover the truth: progress, not perfection, is the key. I’ll show you how to honestly assess where you’re weak, replace destructive habits with healthy dopamine-driven actions, and use accountability and vulnerability to accelerate growth.
This isn’t just a mental game. It’s a science. Understand the 6 Human Needs—certainty, variety, significance, love, growth, and contribution—and how they drive your actions. Replacing addiction with purpose and connection is the secret to long-term freedom.
If you’re tired of feeling stuck, overwhelmed, or in shame, this video will give you the blueprint to reclaim control, build unshakeable confidence, and unlock financial abundance. Whether you want to crush porn, alcohol, or any vice, these principles will elevate your life and income — because when you work on yourself, everything else gets easier.
Ready to stop chasing success and start attracting it? Watch this. Transform your mind, body, and income starting today.
Most salespeople never lose because they’re bad at selling.
They lose because they never learn how to scale themselves.
If you’ve ever felt the pressure of carrying everything on your back…
If you’ve built income but not freedom…
If you’ve sold well but felt trapped inside your own success…
This episode is for you.
In this conversation, Ashton and I break down the real shift that separates high-earning salespeople from real leaders: referrals, systems, and leverage. Not hype. Not scripts. Not motivation. The boring, repeatable stuff that quietly compounds while everyone else burns out.
Referrals aren’t luck.
They’re not charisma.
They’re not something you “hope” happens.
They’re a system — and most reps never build one.
We talk about why the best salespeople stop knocking doors, chasing leads, and grinding endlessly… and instead learn how to turn one sale into many. How to create “second money.” How to get paid again and again from the same effort. How to stop selling solo and start building momentum.
This episode pulls back the curtain on:
Why most reps never get referrals (and why it’s not what you think)
The psychology that makes people want to refer you
Why asking matters more than talent
How empathy beats pressure every time
The subtle difference between influence and manipulation
Why transparency actually increases trust and closes more deals
How leaders think differently than producers
The moment a salesman has to decide: stay comfortable, or scale
If you’re making money but feel capped…
If you’re leading people but feel overwhelmed…
If you’re recruiting but can’t keep momentum…
This conversation will hit a nerve.
Because the truth is:
Grinding harder isn’t the answer.
Selling more hours isn’t the answer.
Doing everything yourself isn’t the answer.
Systems are.
Referrals are.
Leadership is.
This isn’t just a solar conversation. These principles apply to sales, recruiting, business, and life. If you want to move from operator to owner — from rep to leader — this is the shift you’ve been missing.
Watch this with an open mind.
Listen closely.
Then ask yourself one question:
Are you building income… or are you building something that lasts?
Subscribe for more conversations on sales, leadership, referrals, and scale.
If this hits, you already know what to do.
— Nick
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