In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.

We dig into:

• ???? The real reason you’re underpaid (hint: it’s not insurance)
• ???? How to legally record patient sessions and monetize them long-term
• ???? The psychology of pricing (and why 20% is too low to matter)
• ???? How to set rates without guilt — and communicate them clearly
• ????️ Why “medical necessity” might be holding your business back

???? Mic Drop Quote:

“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”

????‍⚕️ Perfect For:

• Private practice owners
• Physical therapists
• Rehab clinicians
• Healthcare entrepreneurs
• Anyone tired of undercharging