Carl Case invited Ray to join him for a discussion on the Local Business Hacks podcast where Carl interview fitness industry leaders to discuss their keys to success. To save you a click, we've re-posted the episode here. Interested in hearing how Ray communicates Starting Strength Gyms to the uninitiated? Listen in. Spoiler: Carl became a Starting Strength Gyms Online Coaching client immediately after the interview was recorded. At 6'4", Carl needs to be at least 260lbs. We'll get him there, with a 500lb+ deadlift, in 18-months or less - as long as he sticks to the program.

01:53 - Ray's business background

03:50 - Coming across Starting Strength

06:29 - How to make Starting Strength more accessible to more people

11:50 - How can the world get involved with Starting Strength Gyms?

15:55 - How to get connected with Ray

18:24 - Think big and go for it

22:12 - Hire Slowly. Fire quickly.

26:21 - Are you a right fit for Starting Strength Gyms?

30:37 - What historical figure would you have dinner with?

31:31 - Empowering the right people to make decisions

39:01 - Ray's current top books and podcasts

40:57 - Starting Strength Radio

41:33 - Lex Fridman

42:10 - Negative and positive character traits