Are you not good at working for other people and thinking of starting a new business or just acquiring a physical therapy practice? We know it is important to create a stellar brand that people will remember, but what are the pros and cons of rebranding? How will you get the deal done? And what were the challenges once you took over the space and rebranded?

This week's The Dave Kittle Show episode, Dave Kittle will be joined by Mark Shulman. Dr. Mark Shulman, DPT, FAAOMPT, COMT, CSCS has worked in Physical Therapy since 2005 when he started as a Physical Therapy Aide in an Outpatient clinic. Since then he has continued to progress his practice and gain experiences in multiple treatment settings. Dr. Shulman started “The Physical Therapy Effect” to continue his goal of providing quality one-on-one care to the patients he works with. Mark studied Physical Therapy at Northeastern University in Boston Massachusetts where he graduated Magna Cum laude with a Doctorate of Physical Therapy in 2010. While completing his degree in Physical Therapy, Dr. Shulman also earned his Certified Strength and Conditioning Specialist Credentials from the NSCA. He has taken multiple advanced training courses to become a Certified Orthopaedic Manipulative Therapist through North American Institute of Orthopedic Manual Therapy. Dr. Shulman is a Fellow of the American Academy of Orthopaedic Manual Physical Therapy. He is also currently a Credentialed Clinical Instructor through the American Physical Therapy Association (APTA). Mark maintains an active membership in the American Physical Therapy Association, American Academy of Orthopaedic Manual Physical Therapists and National Strength and Conditioning Association. Within the San Diego community Mark has set up multiple injury prevention clinics for high schools around the county. Mark is the Physical Therapist for Cali Coast Elite All Star Cheer Gym as well as the head of their sports medicine team. He provides volunteer Physical Therapy services to events such as Bike MS: Bay to Bay, Padres Pedal and SDBC Grande Prix.

We will touch on such topics as:

• The business will start to go downhill when the owner is no longer part of the business.
• Take the risk and jump on your own. You’ll see where it takes you.
• When you buy a real estate property in the five or four program, it needs to be owner-occupied and can only be used for certain things.
• Have a little more flexibility as you continue to grow.
• The best compliment is when your customer sends their relatives and friends to your clinic because they know they can trust your services.
• Focus on your community and the buildings in your area.
• The local people around your business are the ones supporting you when your business is in the downtown area.
• Getting an idea from the right people in your life is important.
• Having a CPA that you can trust and an attorney on your side is always a good idea when dealing with real estate.
• If something fails, there will always be an opportunity that will open for you.

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