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Brand awareness has become even more critical during the pandemic, with real estate agencies forced to up the ante on marketing efforts in order to secure listings. In this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Torsten Kasper, the managing director of Chisholm & Gamon, to unpack how his Victoria-based team has navigated the challenges brought on by the COVID-19 pandemic. Tune in to find out: - Why his focus on marketing has changed from the beginning of lockdown to now. - His strategy for ensuring his sales and property management teams are adequately prepared. - How software company, ListReady, has enabled agents to better interact with clients.
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Brand awareness has become even more critical during the pandemic, with real estate agencies forced to up the ante on marketing efforts in order to secure listings. In this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Torsten Kasper, the managing director of Chisholm & Gamon, to unpack how his Victoria-based team has navigated the challenges brought on by the COVID-19 pandemic. Tune in to find out: - Why his focus on marketing has changed from the beginning of lockdown to now. - His strategy for ensuring his sales and property management teams are adequately prepared. - How software company, ListReady, has enabled agents to better interact with clients.
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