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In a real estate market rocked by a global pandemic, as well as the gradual phasing out of print newspapers, it's more critical than ever for agents to promote their brand and products through effective digital marketing.
In this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Stefan Williams, the co-founder of Campaigntrack, to delve into how agents can navigate their way through this changing market and maximise their digital exposure.
Tune in to find out:
- Why online portals alone are an insufficient means of advertising - How digital marketing unearths the lucrative market of passive buyers - The different strategies available to suit a range of budgets
With the REB Awards 2020 set to occur as a Live Broadcast event on Thursday, 25 June at 7pm, we are bringing you a series of podcasts showcasing the finalists across a multitude of categories.
In this episode, REB editor Emma Ryan is joined by ListReady's head of marketing, Richard Bray, Principal Partner of the awards, and two finalists who share how they are feeling having gained recognition as part of the upcoming awards.
The global pandemic has undeniably presented some challenges for the real estate sector. However, there are still opportunities for agents to grow in the current market with the help of new models that are more efficient, flexible and cost-effective.
On this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by the CEO of Agency HQ, Mark Morrison, to reveal how his business is enabling agents to maximise their commission and build their own rent roll, without a big capital outlay.
Tune in to find out:
- How Agency HQ's business model works - What types of agents are best suited to Agency HQ - How the organisation's technology simplifies processes for its agents
In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting the nation's professional services across seven different industries.
The head of strategy at Momentum Intelligence, Michael Johnson, joins host Emma Ryan on this episode of Secrets of the Top 100 Agents to analyse the findings of the MyBusiness COVID-19 Sentiment Survey, revealing how agents' revenue, workload volumes and mental health situations have been impacted.
Tune in to find out:
- Which professional services industries have been hit the hardest - The satisfaction rate among the real estate sector towards the government's stimulus measures - The overall sentiment when looking to a post-pandemic future.
What's Making Headlines is your new source for all the very latest in Australian real estate news.
Hosts Phil Tarrant and Tom Panos bring you the biggest stories over the past few days, covering everything you need to know about the buying, selling, owning and financing of real estate in Australia.
In this episode, hear about the implications of isolation restrictions beginning to lift, changing expert sentiment towards a post-pandemic property market, and the deferral of banking royal commission reforms.
After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead agent at Brisbane's Place New Farm, claims that COVID-19 has transformed the real estate industry as we know it.
Heath joins host Grace Ormsby on this episode of Secrets of the Top 100 Agents to discuss how his business adjusted to market and regulation changes, what the real estate sector will look like once restrictions have been lifted, and how agents can provide more transparency to potential buyers moving forward.
Heath also reflects on:
- His experiences working in the Middle East - How it changed the way he practices his profession - Why he's so passionate about Brisbane's high-value property space
According to Clarke & Humel Property's Michael Clarke, the challenging nature of the COVID-19 real estate market is actually an opportunity for the best agents to really stand out.
On this episode of Secrets of the Top 100 Agents, Michael joins host Grace Ormsby to unpack how his business is faring through the current circumstances, what strategies he has implemented to adapt to social-distancing regulations, and how his conversations with vendors have shifted dramatically.
Michael also delves into:
- Why he thinks the industry is well placed to navigate the situation - The importance of maintaining strong relationships - How he is gearing up his business to continue thriving into the future
The REB Top 100 Agents ranking, partnered in 2020 exclusively by ActivePipe, has set the benchmark for success in residential real estate sales for nine years, identifying and acknowledging the leaders in the industry.
In this special-edition podcast, host Phil Tarrant is joined by Momentum Intelligence's Michael Johnson and ActivePipe's CEO, Ashley Farrugia, to reveal which offices have made the ranking.
Real estate innovator ListReady has been announced as the principal partner for the 2020 REB Awards - the benchmark for excellence in real estate.
On this special episode of the podcast, host Phil Tarrant is joined by ListReady's CEO, Clayton Howes, to talk about the importance of holding this event during such a critical time for the industry, how the best agents are surviving and thriving through COVID-19, and why you should get involved in this year's awards.
Tired of forfeiting so much of his income to an agency, Dan Argent established UrbanX with the intention of helping other successful, established real estate agents to work for themselves.
He joins host Emma Ryan on this episode of Secrets of the Top 100 Agents to share how his business has adjusted to social distancing regulations, the challenges and setbacks he has experienced throughout his career, and his practical tips for agents on succeeding in the real estate industry through this crisis.
Dan also reveals:
- The five ingredients in his trademarked recipe for success - successipe (TM) - How he increased his income by 5X during the last downturn, the GFC - What you can do now to not only survive this downturn, but actually thrive
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