This week I’m talking to Lisa Danylchuk, founder of The Center for Yoga and Trauma Recovery. She’s an author, psychotherapist, yoga teacher trainer and entrepreneur. You’re gonna hear how Lisa’s business has developed organically from her drive to help more people with the Yoga for Trauma movement. We can learn a lot from listening to how she went from leading in-person trainings to creating her online training program. She’ll also talk about why she created in-person retreats around the world. Listen in particular to how Lisa leans into the value of persistence. Persistence is one of the most important and perhaps under-rated keys to success in your business.

Topics Discussed In This Episode:

• Presenting at conferences
• Creating an online training program (Y4T) for therapists and other healers
• Refining her Y4T course over time
• The importance of relationships in her business
• How her persistence led to the impact she is making now
• Her leadership style and how she balances teaching and making room for self-reflection
• Why she offers ongoing support in her online program
• Hosting international in-person retreats in Bali, Maui and beyond
• Some profound thoughts on business (you gotta hear this part)

Show notes at http://rebeltherapist.me/podcast/95

Today we are talking about in-person retreats. If you’ve ever run an in-person retreat or considered adding in-person retreats to your business, you’re going to love this conversation. Rebecca talks about why in-person retreats are such an important part of her business, some mistakes she and others have made in running retreats, and some things she does to make her retreats such life-changing experiences. We’ll also talk about the retreat Rebecca and I are co-leading at the end of April 2019, Signature Heart & Soul Retreat.

Topics Discussed In This Episode:

• The magical power of in-person retreats
• How to help participants connect and create friendships
• How to make each participant feel special and important
• Creating time and space for yourself when you’re hosting a retreat
• The differences between coordinating all aspects yourself or hosting with help from a retreat center.  
• Figuring out downtime for yourself as a host
• Getting space from your daily life while hosting a retreat
• How retreats dovetail with the movement to get offline and slow down
• The variety of ways to run retreats of different sizes and time frames
• Mistakes we’ve made or witnessed in retreats
• Selling a retreat and how it’s different than selling a different offer
• Adding online support before or after a retreat
• How nature works as a contributor to a retreat
• What if no one signs up for your retreat?

Show notes at http://rebeltherapist.me/podcast/94

Joe has discovered a new, more introverted way to be an activist within his business, therapy sessions, and teaching work. He finds that the more open he is about his identities and his experience, the more helpful he is to others. Listen as Joe talks about the gender journey he’s experienced in the past couple of years and how his personal experiences have expanded his leadership as a therapist and an educator.

Topics Discussed In This Episode:

• Finding a new kind of introverted activism
• Self-expression through blue hair and manicures
• Navigating disclosure
• Expanding in every area of his work
• Allowing ideas for content and teaching to come to him
• Balancing teaching, therapy, and parenting
• How clients find him
• The importance of forming referral partnerships
• How he got into university teaching

Show notes at http://rebeltherapist.me/podcast/93

Mercedes was tired of seeing a lack of diversity at professional conferences. She had respect for the celebrated leaders in the field, but she also saw a need for new voices. She decided she needed to do something about it, and in just a few months, Mercedes founded the Diversity In Parenting Conference. Listen to the incredible growth she’s had during this process. You might not be putting on a conference, but you’ve got your own brave moves to make. Where is YOUR voice needed? Listening to Mercedes talk about her deep mindset work will help you get moving too.

Topics Discussed In This Episode:

• When Imposter syndrome returns
• Leaning on her core community to work through stuck places
• Spiritual growth and professional growth at the same time
• Why she’s putting on this conference
• Changing the way we think about leadership
• Why all therapists need to learn about families (even if they only work with adults)
• The importance of taking time to slow down and eat a real meal
• Expecting different things from different people in your support circle
• The conference becoming approved for CE units for masters level clinicians

Show notes at http://rebeltherapist.me/podcast/92

When you embrace your role of entrepreneur, you can open up to ideas that may bring you much more money, freedom, and fulfillment. Listen as I go over my favorite three concepts that empowered entrepreneurs use to create and run their businesses.

If you own your own business, you already ARE an entrepreneur, but you may not think of yourself that way. Here are 3 concepts to integrate into your ways of doing business.

Concept One: Rock Your Business Model

What it means:

Your Business Model is the combination of offerings you get paid for in your business. (Not to be confused with a Business Plan.)

How you can start using this concept:

Brainstorm what kinds of offers you might want to add to your business.

Start with this list:

Workshop, Online course, Group coaching program,

Individual coaching program, Digital product, Group

therapy program, Membership community, Retreat, Group

practice or therapy center, Something else you’ll cook up.

Concept Two: Test Ideas Early

What it means:

Before you invest a ton of time, money or energy into an idea, even if it seems like a GREAT idea, you should test it. Create a minimum viable product or minimum viable service. See if anyone wants it, get feedback so you can improve it, and then create the next iteration. Creating an offer is always an iterative process.

How you can start using this concept:

Let’s say you want to create a multi-lesson course with curriculum. Start by running a workshop and teaching only part of the material. Teach it live. Sell it to a small number of people. Notice what works, ask for feedback, and see whether people get the outcome you were hoping they’d get. If you can’t sell it to anyone, you know you’ve got to make some adjustments and then try again.

Concept Three: Have A Content Strategy

What it means:

Your content is the stuff you create: articles, social media posts, videos, podcast episodes, insta stories, all of it. Content strategy means having a goal for what you want your content to achieve and a plan that informs what you create, where you deliver it and when you offer it.

How you can start using this concept:

Decide who your content is for and what you want them to do (which involves paying you). Create the form of content that comes most easily to you. Brainstorm all of the things your future client or customer needs to hear in order to be ready to take action. Start creating content!

Show notes at http://rebeltherapist.me/podcast/91

Do you want to create an online coaching program? Bianca Hughes has done it. Listen as we talk about her journey. You’ll hear how she narrowed her niche to Black Christian Women, why she created her program, and the toughest parts of making it happen.

Topics Discussed In This Episode:

• Creating an online coaching program
• Creating her offer to fill a need
• The challenge of writing her sales page
• Tips to help with writing
• Setting scary-big goals
• Balancing her therapy practice with new endeavors
• Working through mindset blocks
• How she fights procrastination

Show notes at http://rebeltherapist.me/podcast/90

We all face moments when we see an opportunity to do something new, and we either take action, or we don’t. Ellie took action and created Bay Area Immigration Evaluation Center, a company providing evaluations all around the Bay. Listen as we talk about how and why she did this when she already had a therapy practice. You’ll hear how she grew her skillset and her mindset as she grew her business. If you’re thinking of adding ANY offer to your practice or creating a second business, you’ll want to hear Ellie’s story.

Topics Discussed In This Episode:

• Creating Bay Area Immigration Evaluation Center
• Expanding and hiring additional evaluators
• How she grew her referral list
• The advantages to a second stream of income
• Her thoughts about pricing her services
• Why it’s important to plan for time off
• Setting up the systems that make her business work
• Finding her Superpowers in the new business as well as the stuff she doesn’t like

Show notes at http://rebeltherapist.me/podcast/89

April Harter has built an anti-racism coaching program, and she’s doing things in a totally new way. If you haven’t heard the first half of our conversation, go back to Part 1, where we talked about the business she’s built. This week we delve further into her mindset shifts, self-care, and boundaries. You’ll hear April’s advice for her former self, and you might find that a lot of it applies to you.

Topics Discussed In This Episode:

• Being a Black Woman and a Highly Sensitive Person
• How her business became a platform for her activism
• Ignoring Naysayers
• Setting her fees as a form of boundaries and self-care
• How she uses her whiteboard
• Using her inner knowing to guide her business
• Gathering support from the right people
• What it means to be a Rebel Therapist

Show notes at http://rebeltherapist.me/podcast/88

In this conversation, we talk about how April has built an anti-racism coaching program and how that work is becoming a movement. April is a true Rebel Therapist, leader, and innovator. You’ll hear one half of our conversation today, and the other half in part two.

Topics Discussed In This Episode:

• How this program is different from other anti-racism programs
• Using Instagram to grow and nurture her audience
• Stepping into leadership
• Filling a need for white people who are stuck at the awareness stage of anti-racism work
• Setting up her business to make the biggest impact
• How she set up her coaching offers

Show notes at http://rebeltherapist.me/podcast/87

This week it’s just you and me. I’m taking this podcast and my company in a new direction, and I want to tell you about it.

This has been percolating under the surface for quite a while. There’s been this part of me, which started as kind of a whisper and then became more of a shout. And now I’m ready to share it and I think you’re ready to hear about it.

Show notes at http://coachingwithannie.com/podcast/86