Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com.

Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis.

Joy Fan, Founder of Storefront and lead of Retell.co, is transforming how independent retailers grow, connect, and thrive. Through innovation, pop-up strategies, and purpose-driven communities, she’s redefining what it means to create value in today’s retail landscape. Her approach blends creativity and connection, empowering brands to stay flexible and human in a rapidly changing world.

This is a must-listen for indie shop owners, retail visionaries, and creators ready to rebuild with heart, adaptability, and purpose. Tune in now!

[3:36] Joy’s journey through the retail world
[6:33] Using pop-ups and flexible formats to empower indie retailers
[20:38] Building lasting value in retail spaces
[23:35] The power of human connection in business
[24:00] Fresh, community-driven strategies for modern retailers
[29:51] Joy’s vision for the future of independent retail

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch! 

Go to http://indera.co/prompt to access the prompt