Previously, In Episode 573, we explored the power of Employee Value Propositions; I want to follow up by having a similar conversation about employer branding. As companies re-invent their employee experience post-pandemic or look to rebuild their reputation post-layoffs, employer branding has never been more critical, particularly for employers recruiting in challenging talent markets. 

Definitions are fundamental here because, in the same way that developing an EVP isn't employer branding, employer branding isn't recruitment marketing.

My guest this week is John Tarrant, Managing Partner at DNA. DNA is a UK-based employer branding agency with an impressive client list and vast experience in helping employers develop employer brands that are compelling, distinctive, and drive tangible value for the organization.

In the interview, we discuss:

• Recruiting challenges

• Increasing candidate expectations

• ESG, diversity, and values

• Problems caused by lack of metrics

• Emotion over logic

• Employer brand as a strategy to appeal to current and future talent

• Identity plus reputation

• Redefining talent

• How can employers rescue their employer brand?

• The impact of AI and technology

• What's next for employer branding

Listen to this podcast on Apple Podcasts.

It does feel like 2024 could be the inflection point where we can push away the hype and start to see what impact AI is really going to have on talent acquisition. Continuing my end-of-year theme of trying to find the signal in all the noise around generative AI, I wanted to get the perspective of a TA technology innovation practitioner to help us understand more about what 2024 might bring.

My guest this week is Tom Chevalier, General Manager at Appcast Labs, a division of Appcast that focuses on innovation and creating the next generation of recruiting technology. Tom and his team are literally building part of the future, and unsurprisingly, he has some valuable insights and important advice to share.

In the interview, we discuss:

• Where we are in the AI Hype Cycle

• The bundling of AI into established TA technologies

• Seeing through the marketing spin

• Where are the most interesting investments being made?

• What problems does AI solve, and what new issues does it create?

• Transforming the recruiting process

• Disruption in contingent staffing

• Use cases

• Implications for the careers of TA leaders and recruiters

Download a copy of Appcast’s 2024 Recruiting Trends whitepaper

Listen to this podcast in Apple Podcasts.

Despite the recent increases in applications that some sectors are experiencing, there are still many talent markets with acute skills shortages where hiring is a considerable challenge. So, what long-term strategies are employers using to ensure they are recruiting effectively when talent is in short supply?

My guest this week is Ellie Harte, Head of Recruitment at AtkinsRéalis. AtkinsRéalis is focusing strongly on skills-based hiring as well as using employer branding and employee advocacy as attraction tools to compete in a highly competitive market for talent. They also think long-term, working to champion STEM education in schools and inspire a future generation of engineers. 

In the interview, we discuss:

• Talent market challenges in the engineering sector

• From LVPs to a global EVP

• Aligning corporate brand, employer brand, and employee experience

• Managing attrition and growth

• Moving to skills-based hiring

• Working with schools to nurture STEM talent and challenge assumptions about engineering

• Using employees as brand advocates with authentic and genuine content

• Getting talent attention and showcasing culture rather than advertising jobs

• How skills-based hiring and AI will shape the future of talent acquisition.

Listen to this podcast on Apple podcasts.

It's been a year since Generative AI burst onto the scene and took over the entire TA conversation for 2023. Some of the predictions made back then about its immediate impact on the world of work were out there, even for something that clearly has so much disruptive potential.

So, one year on, where have we got to? What are the genuine use cases, what is still hype, and how will AI actually transform talent acquisition over the next few years?

My guests this week, Adam Godson, President and Chief Product Officer at Paradox and Yael Florenthal, VP of Product at Paradox, are the perfect people to answer these questions. 

In the interview, we discuss:

• How AI has evolved in the last six months

• Slow gains but clearer potential

• Generative AI versus Conversational AI

• What AI can and can't do in the context of Talent Acquisition

• Where is adoption the quickest?

• TA process re-engineering

• What will things look like in two years and five years?

• Emotional work versus repeatable tasks

• Implications for recruiters and their careers

• AI and Job Seekers

• Advice TA leaders on AI strategy

• What progress can we expect in 2024?

Listen to this podcast on Apple Podcasts.

One of the key themes from my conversations with TA practitioners on the podcast this year has been the importance of flexibility and agility. This isn't surprising, as we seem to be bouncing between panic mass hiring and panic mass layoffs faster than ever when it comes to in-house recruiting teams. This situation can't be sustainable! However, opportunity always comes out of chaos, and outsourcing to achieve the flexibility needed in these disruptive times is certainly something on the radar of many employers.

So how are RPOs evolving to meet the current market conditions, and what might the future of TA function look like?

My guest this week is Don Farr, Managing Director North America at Talent Works. Don is a highly experienced previous Head of Talent Acquisition and is the perfect person to talk to about the future relationship between TA and RPO.

In the interview, we discuss:

• Talent Acquisition challenges for 2024

• The evolution of RPO since the pandemic

• Hybrid, customized and project-based.

• RPOs versus Agencies

• Implementation and Onboarding

• Innovating with technology

• What will the TA Team of the future look like?

Listen to this podcast on Apple Podcasts.

The rapidly increasing speed of change in talent acquisition means the skills, strategy and types of thinking needed to build, retain and develop a successful TA function are also evolving quickly.

So what does a high-performing TA function now look like, and what do TA leaders need to make sure they have in place?

My guest this week is Melissa Grabiner, an award-winning former Global Head of TA who now works as a consultant for One Digital. Melissa has built talent acquisition teams from the ground up. She is now using her considerable insights and experience to help start-ups and scale-ups in the biotech industry build strategies to acquire the talent they need.

In the interview, we discuss:

• Talent market challenges

• Global talent pool restrictions

• What makes a successful TA function?

• Building a culture of continuous learning

• Autonomy, accountability and adaptability

• Putting candidate experience at the forefront of TA strategy

• The role of technology

• Agility and flexibility

• Personalization

• Preparing for the future

Listen to this podcast on Apple Podcasts.

Round up is the monthly show on The Recruiting Future Podcast channel that highlights episodes you may have missed and gives you my take on some of the key learnings from the guests.

Episodes mentioned in this Round Up:

Ep 564: Recruiting In AI

Ep 565: Building A Strategic TA Function

Ep 566: Skills, AI And The Future Of Hiring

Ep 567: The Strategic Future Of Talent Acquisition

Ep 568: Reshaping Talent Strategies

Ep 569: Culture and Connection In Distributed Teams

Building In Public – Episode One

Ep 570: Sustainable Hiring

Ep 571 – The Road Ahead For Talent Acquisition

Ep 572 – Generative AI: Capabilities and Limitations

Listen to this podcast on Apple Podcasts

A full transcript will appear here shortly

Employer Value Propositions are potent tools that attract talent, retain talent, and shape the future of organizations. However, we don't talk about EVPS enough, and they are regularly confused with Employer Brands when they are discussed. So, what are the benefits of an effective EVP, and do you define one?

My guest this week is Vicki Saunders, Founder of The EVP Consultancy. Vicki is a highly experienced expert in this field and has worked on EVPs in-house at Currys, BAE Systems, and Boots. She has a vast amount of knowledge to share, and this is an absolutely must-listen episode.

In the interview, we discuss:

• The difference between EVP, Employer Branding, and Recruitment Marketing

• The value to employers of an effective EVP

• Strategic workforce planning and building the future of the organization

• Supporting DE&I

• Where should the responsibility for EVP sit?

• Authentic, Differentiated, Resonating, and Future Focused

• Pillars are proof points.

• Measurement

• Internal Comms and Employee Experience

• The role of technology

• Anticipating the future and evolving

Listen to this podcast on Apple Podcasts.

AI is a game changer for talent acquisition, and as we start to move from the hype phase to the doing phase, its potential capabilities and current limitations are becoming more apparent.

So what can and can't AI do for talent acquisition right now, and how will things develop in the future?

My guest this week is Mona Khalil, Senior Manager Data Science at Greenhouse. As well as building AI into their products, Greenhouse has done extensive research with both TA leaders and job seekers to understand the potential positive and negative impacts of generative AI on recruiting.

In the interview, we discuss:

• Current talent market challenges

• Employer uptake of generative AI

• Reducing bias versus codifying bias

• Levels of nuance in decision-making

• Parsing and normalizing candidate data

• Are employers monitoring AI effectively?

• Asking vendors the right questions about their AI integrations

• How do candidates feel about AI?

• What does the future look like

Listen to this podcast on Apple Podcasts.

As we come to the end of another interesting year, I know that many of you will be looking towards 2024 and planning for the new year ahead.

One of the best things about 2023 for me has been the opportunity to get back on stage and start presenting again. I've spoken at prominent industry events, including The HR Technology Conference in the US and The CIPD Annual Conference in the UK, and delivered talks and workshops for several employers.

Back in September, I spoke at the ATAP Global TA Day about the future of Talent Acquisition, and I'm delighted to be able to share the audio of my presentation as this week's podcast.

If you're unfamiliar with ATAP, it is short for The Association of Talent Acquisition Professionals, and they do some great work around standards and training in the industry. Their website is here, and you can get a 50% membership discount using the code ATAP50 before the end of the year.

In my presentation, I talk about:

• Why we can't predict the future but how we can have strategic foresight

• Three Forces Shaping Talent Acquisition

• Three Critical Trends for 2024

• Practical steps you can take right now to stay ahead of the curve

Listen to this podcast on Apple Podcasts