In this insightful episode, Landon and Camille take us on their retail journey, sharing hard-earned lessons about what truly makes retail partnerships work—from knowing your brand story to compensating reps thoughtfully.

They dive into the most common challenges facing brands today and how communication, alignment, and intentional relationship-building can transform both sides of the retail equation. Whether you're an indie retailer or a growing brand, this conversation will help you rethink how you work with reps, source products, and create experiences that matter.

[2:18] Landon and Camille’s start in retail and what they've learned along the way
[5:07] Today’s biggest challenges for brands and how they shape the retail landscape
[12:35] Why reps must understand the brand’s story—not just the product
[19:11] Thoughtful compensation: why it matters more than you think
[23:07] How giving leads to your reps drives better results
[24:31] What indie retailers should consider when deciding what and where to buy
[31:45] Creating a retail experience that customers remember and return to

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!