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Shownotes can be found at https://www.profitwithlaw.com/309.

Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything.

In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan emphasizes that sales gaps occur when you don’t guide your leads to closing. You need to understand how the process works so that you can adjust your actions accordingly.

If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode is for you.

Resources mentioned:

Connect with Jan: LinkedIn

The Legal Marketing Fastlane by Jan Roos

The Law Firm Growth Podcast, hosted by Jan Roos

Work with Jan through Case Fuel

Want to attend a free estate planning course? Join the Double Your Case Files Facebook Group!

2019 Clio Legal Trends Report

How to Start & Build a Law Practice by Jay G. Foonberg

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

 

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

 

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/