Debbie DeGrote, CEO of Forward Coaching, and Ben Kinney discuss effective strategies for maximizing real estate referrals by leveraging your sphere of influence. They explore techniques like categorizing contacts, employing various touchpoints (calls, mail, email, social media), and personal face-to-face interactions to nurture relationships and enhance referrals. Learn how to create a robust marketing plan, emphasizing the importance of a CRM and understanding clients' needs. This episode highlights the necessity of consistent, multi-channel efforts to grow a successful real estate business. ----------

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