Julie and Cathy are playing the "start from zero" game in this episode. You know, that thought experiment where you pretend you have no money, no email list, no followers, and have to rebuild everything in 2026.

What's interesting is they push back hard on the whole "start small, test everything" advice that gets thrown around constantly. Sometimes you actually need to go bigger faster if you want to pay your rent. They walk through what they'd actually do to get revenue coming in quickly, which involves some choices that might surprise you.

The conversation covers the usual stuff (finding your niche, building an audience) but in a way that's more honest about the tradeoffs. Like when does it make sense to chase audience growth versus just selling something right away? How do you figure out what people will actually pay for versus what sounds good in theory?

Worth listening to whether you're starting out or you've been doing this for years and wondering if you're doing it wrong. They're not selling a course or anything, just talking through how they'd approach it if they had to do it all over again.

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