Not every first restaurant succeeds. Many of us have opened concepts with the best of ideas and intentions only to see the dream fade. But those who see a more powerful future vision and keep going may rise to extraordinary heights.
In this episode of the Restaurant Rockstars Podcast, I speak with Austin Samuelson of Tacos 4 Life. Austin and his wife started their first concept by trying to make a healthier pizza. It wasn’t the success they hoped for, but that did not deter them from realizing a much bigger mission. As 25 million children die from starvation worldwide each year, the Samuelson’s are making a huge difference one meal at a time.
The pair crowdfunded their next concept from about 350 people, with a truly one-for-one model—for every taco, salad, quesadilla, rice bowl, or nachos sold, 24 cents is donated to Feed My Starving Children, which is the equivalent of one meal. Since opening, Tacos 4 Life restaurants have collectively donated more than 19 million meals. When you buy a meal, you feed a child in need.
Listen on as Austin shares:
- The Tacos 4 Life start-up story and how they grew to 21 locations
- Branding and ambiance as a competitive advantage
- Catering as a profitable brand extension
- Their unique way of staffing, onboarding, and training during the labor crisis
- Marketing that works
And of course, how great food and service give back to the world at large.
Don’t miss this episode, then Rock Your Restaurant!
Roger
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