Merchandising isn’t just about aesthetics—it’s about strategy. In this episode, Ani Nersessian shares how to create a retail space that not only looks great but drives real results. She walks you through practical starting points, from visual tweaks to organizing product flow, all grounded in understanding what your customer truly needs.

Whether you’re setting up shop for the first time or giving your space a much-needed refresh, this episode will help you lay a solid foundation for smarter, more effective merchandising.

[1:45] Ani’s retail journey—and how she learned to design for the customer
[4:59] Simple tweaks that instantly improve your store’s look and feel
[8:41] Why categorizing and sub-categorizing products boosts the shopping experience
[16:56] How understanding your customer leads to better merchandising choices
[21:16] Staying ahead: Why keeping up with retail trends matters

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