What happens when you lose a business partner who was also your closest collaborator and friend? 

In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she’s navigating growth and grief after losing her business partner.

From building lasting rep-retailer relationships to finding strength in memory, this conversation is a tribute to purpose-driven business and human connection.

If you're a brand founder, rep, or retailer looking to deepen your partnerships and build a resilient business, Michelle’s story and insight will guide you with authenticity and heart.

[3:25] Michelle’s retail journey
[5:02] What is a go-to-market (GTM) strategy?
[6:41] The unique relationship between reps and retailers
[9:03] Top tips to help strengthen rep and retailer partnerships
[14:26] Talking about Barbie (her partner)
[19:04] After Michelle’s loss and moving forward
[21:24] Honoring Barbie’s memory

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