The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Retention Starts in the Waiting Room


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Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I share how creating an exceptional waiting room experience can transform client retention and even enhance treatment outcomes. The waiting room is more than just a physical space—it’s the first step in a client’s healing journey. I give you my best tips to improve the client experience, boost word-of-mouth referrals, and create a warm, inviting space that clients will remember and share.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] How the waiting room sets the tone for a client’s therapeutic journey.

[03:50] Why in-person experiences foster connection and retention 

[06:12] How creating a calming and inviting space impacts client outcomes and referrals.

[09:08] The power of sensory elements like lighting, scent, and sound in creating a memorable waiting room.

[19:02] How an inviting waiting room experience can increase retention even when a therapist leaves.

Links From the Episode:

Saje: https://www.saje.ca/ 

Video of Nicole’s waiting room: https://www.instagram.com/p/DF2lxzePgmq/ 

Let it go jar: https://kingfisherroad.com/products/let-it-go-glass-jar 

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy PracticeBy Nicole McCance

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