In this exciting episode of the Business of Aesthetics podcast, host Michael Walker welcomes Ben O'Brien, co-founder of the Faces Consent app. Ben shares his journey from opening clinics across the UK to building one of the most powerful all-in-one tools for aesthetic professionals.

Ben explains how Faces Consent started as a simple way to collect patient consent forms, but quickly grew into something much bigger. Now, the app helps over 150,000 practitioners handle bookings, store patient records, write prescriptions, and even order medical supplies, all in one place. He also talks about how they use AI to create review summaries, help with customer service, and boost clinic marketing.

Michael and Ben dive into some big problems that aesthetic clinics face today, like managing paperwork, hiring the right staff, and dealing with burnout. Ben shares real stories and helpful tips on how clinics can grow smarter, not harder. He also explains how important it is to start small, focus on your strengths, and build systems that support your goals and lifestyle.

In this episode, you'll also learn:

• How the Faces Consent app began as a simple tool to collect patient forms and grew into a full practice management platform.

• Why streamlining consent, booking, and product ordering can save time and reduce stress in your clinic.

• How AI helps generate patient reviews and handle customer service without adding more work to your plate.

• Why listening to user feedback early on helped the app grow and become trusted by over 150,000 practitioners.

• How digital tools can protect your brand and processes, especially if you operate in multiple locations.

• What challenges clinics face with staffing and prescriptions, and how the app helps solve both.

Why it's smart to grow slow and focus on what you're good at, instead of trying to do everything at once.