Richard Cooper is an entrepreneur, private equity investor, content creator, best selling author, speaker, and high performance coach. Best known for his YouTube channel Entrepreneurs in Cars, and best selling book for men, The Unplugged Alpha, Richard has over 200 million video views from content that has helped many unplug from lies around relationships, money and self care. From 2003 to 2019 Richard founded, and ran Canada’s most successful private debt relief company, eliminating well over 1/4 billion in unsecured debt for debt riddled Canadians.Total Debt Freedom Inc. is still operating today, and he maintains an advisory role. During his tenure as CEO, he was awarded by Profit magazine 3 times for hypergrowth, awarded for top company culture by World Blue, and he was nominated by Ernest & Young for ‘Entrepreneur of the year.’ Richard Cooper is a passionate entrepreneur, and High Net Worth Coach with a strong interest in helping others achieve excellence.