This week’s conversation is with Rich Froning Jr., dubbed the Fittest Man in History after winning four back-to-back individual CrossFit Games championships (2011-2014).

He also won the worldwide Open for three consecutive years (2012-2014), and when he retired from individual competition after the 2014 season, he captained his affiliate’s team, CrossFit Mayhem Freedom, to two back-to-back Affiliate Cup championships in 2015 and 2016.

When I mentioned to a couple of my friends that Rich was coming on, they raised their eyebrows and nodded, "That’s going to be a great one.”

Rich’s point of view comes from being recognized as the best in the world at his craft.

It’s clear Rich understands winning – and the costs associated with it.

In Rich’s words: “To be the best in the world at anything, you’re not balanced. You can’t be balanced.”

So if you knew that ahead of time, would you still pursue it? It’s a great question and why I love these conversations so much.

They really make you think about who you are and what you value most – at least they do for me.

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