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The Netflix Effect is real. Queens Gambit debuts on Netflix October 23, 2020. Since then, massive demand for chess products and content has incresaed.

• 62 million households have watched Queens Gambit
• Inquiries for "chess sets" are up 250% on eBay (and probably Amazon but we don't have data on this)
• Google search queries for "how to play chess' has hit an all-time high in 9 years.
• The original novel The Queens Gambit is now a New York Times bestseller 37 years after its release.
• The number of new players on chess.com has 5x

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