“At the very end, we’re all the same, and we want the same thing, which is we want to feel like we’re worthy of love and belonging.”

The Chairman of Hoffman Institute South Africa, Markus Bihler, is a different person than he was before taking the Hoffman Process. One beautiful outcome of his Process was the journey he made from his head to his heart.

Markus spent 35-plus years of his life as a “medical anomaly,” namely, “as somebody who had a head but no body.” He lived in his intellect. During the week of his Process, Markus cried more than he had ever cried in his adult life. Calling it a “liberating experience,” he now knows that all emotions are legitimate and have a reason for being. And he found deep empathy for young Markus, which led to empathy for his family and people in general.

After his Process, not only did Markus change, but his life changed, too. He and his wife, Angelina, moved home to South Africa. Once there, one of the first things he did was look for a Hoffman grad group. When he realized there was no Hoffman Institute South Africa, he and Angelina rolled up their sleeves to create one. They have opened and now run the Hoffman Institute in South Africa. They held their first Process this past Spring.

Using powerful metaphor and analogy, Markus shares his experience and knowledge of the Process in ways that bring its gifts into clear focus. He also speaks to the business side of Hoffman. For Markus and Angelina, the ‘business’ of Hoffman is not to make money. It is to “provide scale for this Process to permeate further into the world.” Their expertise and enthusiasm for the Process’s growth are helping to bring Bob Hoffman’s vision, “world peace, one person at a time,” more fully into reality.

Angelina and Markus Bihler have started the Hoffman Institute South Africa, based in Cape Town, where they live with their two young sons after a global career in tech and finance, respectively.

Markus Bihler is a director, investor, and former CEO with a background spanning global consumer and investment businesses. He has worked across Europe, Southeast Asia, and international markets, including leading two successful CEO-led exits and founding a global long/short hedge fund focused on consumer equities. Earlier in his career, he was with Blackstone and EQT in private equity. Markus is a graduate of Oxford University and a Professor of Finance at the University of Cape Town.

Follow Markus on LinkedIn. Find out more about Hoffman South Africa’s upcoming Process dates here and their global press coverage here, and follow them on Instagram.

Hoffman Institute UK

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Matt Brannagan, CEO of Hoffman Institute.

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Read more about Bob Hoffman, founder of the Hoffman Process.

Raz Ingrasci, Founder of the Hoffman Institute Foundation, USA.

•   Raz on the Hoffman Podcast: Husband, Father, Son

Hoffman South Africa Process venue: