In this episode, Michelle interviews John Horn, the CEO of Stub Group, a premier Google partner, focusing on Google Ads for creatives. John shares his journey to becoming a Google partner and the strategies that Stub Group uses to help clients succeed with digital advertising.

He explains how to make the most of Google Ads spend, tailored specifically for interior designers, and discusses the importance of tracking and optimizing ad performance. John also contrasts Google Ads with social media advertising, emphasizing the unique advantages of each. They delved into common pitfalls of running Google Ads, tips for measuring success, and the benefits of using a professional agency versus DIY methods. John also shares personal insights about his career, leadership, and interests. Tune in for actionable advice and industry insights to elevate your digital marketing strategy.

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