This week, Holly meets founders of F equals, Danielle and Natalie. As twins, they were natural co founders and, 4 years into building their business, are going from strength to strength as they find themselves in a political landscape which is crying out for a brand such as F equals.

The company was founded when both sisters found themselves at a cross roads and decided to bring together their individual skills, expertise and belief, that women in business, were under represented. The F equals story is one of pure authenticity, with passion and purpose firmly at its heart.

A content company first and foremost, they have also found celebrity fans who've worn their T-Shirts; from Holly Willoughby to Thandie Newton. In a conversation ranging from feminism, to social media, the power of a brand name and how to balance free content with running a profitable business, Danielle and Natalie share with Holly some of the biggest lessons they've learnt during the early years of building their business.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.