This week Holly meets Freddie Garland, founder of Freddie's Flowers. Fresh out of university, Freddie started work as one of Abel & Cole's delivery drivers. Cutting his teeth selling subscription models and having parents who were florists - Freddie spotted the potential for a floral subscription delivery service.

With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. Despite a few hard learnt lessons along the way; an ill fated milk float serving as a delivery vehicle and some sourcing issues, Freddie's Flowers has gone from strength to strength.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.