In this episode, Dune Group’s founder and chairman, Daniel Rubin, joins Holly to explore a remarkable career spanning five decades. From his family’s shoemaking roots, to building one of Britain’s most recognisable footwear brands, Daniel reflects on what it truly takes to survive and thrive in an industry that never stops changing.

With his new memoir, Sole Survivor, Daniel shares the real lessons behind the highs, the crises and the inevitable mistakes that shaped him. He talks about sensing when to pivot, the art of holding your nerve in unpredictable markets and learning quickly when things go wrong — all while keeping a clear vision at the heart of the brand.

Wise, candid and full of hard-earned insight from a fifty year career, this episode is a masterclass in resilience, reinvention and the power of learning from every step along the way.