Storage Wins

S2E21: Wholesaling Your First Storage Deal Step-by-Step


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In this episode of Storage Wins, Alex Pardo works directly with Dan Wentzel to break down the step-by-step process of wholesaling a self-storage facility. After spending months trying to get a small deal under contract, Dan finds himself stuck in the details—overthinking contracts, working with the wrong professionals, and letting fear slow down progress.

Alex pulls back the curtain on what should actually happen once you agree on a price with a seller. From choosing the right title company to structuring attorney relationships, handling earnest money, and managing communication between all parties, this episode simplifies what often feels like a complicated and overwhelming process.

More importantly, this conversation highlights a key lesson every investor must learn: the deal doesn't fall apart because of complexity—it falls apart because of hesitation, overthinking, and lack of clarity. By the end of the episode, Dan walks away with a clear plan of action and a much simpler framework to move forward.

You'll Learn How To:

  • Navigate the wholesaling process from agreement to closing with clarity
  • Avoid costly mistakes when working with attorneys and title companies
  • Structure attorney relationships using flat fees instead of hourly billing
  • Identify and choose investor-friendly escrow agents or title companies
  • Handle earnest money deposits and protect yourself in the process
  • Stay in control of the deal as the "connective tissue" between all parties

What You'll Learn in This Episode:

[1:12] The problem: getting stuck after agreeing on a deal

[3:46] Why this deal took 2–3 months to get under contract

[5:16] How fear and overthinking slowed down progress

[7:04] Why you should never pay attorneys hourly for simple deals

[9:23] How to find investor-friendly title companies and escrow agents

[10:44] Using your network to source the right professionals

[11:17] Building a database of title companies across multiple states

[12:21] Why settlement fees are paid at closing—not upfront

[14:24] What a typical settlement fee looks like ($500–$1,000 range)

[15:57] How to position yourself for long-term relationships with vendors

[17:29] Why thinking relationally beats thinking transactionally

[18:27] Typical flat fees for contract review and what to expect

[20:37] How attorneys can accidentally kill deals with over-lawyering

[21:50] Why simple deals should stay simple

[23:29] The importance of asking for help earlier in the process

[25:09] How to structure earnest money deposits (EMD) properly

[26:49] Avoiding wire fraud by verifying instructions

[29:18] When (and when not) to pay attorneys upfront

[31:27] Disclosure and legality considerations when wholesaling

[33:47] What happens after you choose a title company

[35:05] How to position yourself honestly as a wholesaler

[36:36] Finding photographers or boots-on-the-ground help for marketing

[40:25] Why your job isn't done after finding a buyer

[41:27] Becoming the transaction coordinator to ensure closing

Who This Episode Is For:

  • Investors trying to wholesale their first self-storage deal
  • Listeners confused about the process after getting a deal agreed upon
  • Anyone overwhelmed by contracts, attorneys, and timelines
  • Entrepreneurs who tend to overthink and delay action
  • People who want a clear, simple path to closing deals

Why You Should Listen:

Most investors don't get stuck because the process is hard—they get stuck because it's unclear.

This episode simplifies the entire wholesaling process and gives you a clear roadmap for what to do, when to do it, and how to avoid the most common mistakes. From working with the right professionals to managing communication and staying in control of the deal, this conversation removes the confusion and replaces it with confidence.

If you've ever felt stuck after getting a deal in motion, this episode will help you move forward faster—and with far less friction.

Follow Alex Pardo here:

  • Alex Pardo Website: https://alexpardo.com/
  • Alex Pardo Facebook: https://www.facebook.com/alexpardo15
  • Alex Pardo Instagram: https://www.instagram.com/alexpardo25
  • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo
  • Storage Wins Website: https://storagewins.com/

Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:

https://www.facebook.com/groups/322064908446514/

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Storage WinsBy Alex Pardo

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