Storage Wins

S2E38: The #1 Mistake Delaying Your First Storage Deal


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In this episode, Alex Pardo brings back returning guest and Storage Wins fan-favorite Dan Wentzel for an honest, unfiltered look at what two years of grinding toward his first self-storage deal has actually taught him. With lines in the water, offers made, and hard-won perspective to share, Dan sits down to answer the question every aspiring storage investor eventually has to face: if you could go back to day one with everything you know now, what would you do differently?

This is not a highlight reel. It's a raw breakdown of the mistakes that slowed Dan down (chief among them, analysis paralysis) and the mindset shifts that have him closer than ever to closing his first storage facility. If you've been studying, underwriting, and preparing but still haven't made your move, this episode is the push you've been waiting for.

You'll Learn How To:

  • Break the analysis paralysis cycle that's keeping you from making offers on storage facilities

  • Underwrite a self-storage deal with confidence in 30 minutes or less

  • Use the LMAO Method (List, Meaningful Conversations, Analyze, Offers) to structure your entire acquisition process

  • Make verbal offers without waiting for every detail to be perfect

  • Build real momentum through cold calls with storage owners, even when you don't feel ready

  • Stop falling into the "I should be further along" trap and start taking radical ownership of your journey

  • Take massive imperfect action and collect tiny wins that compound over time

What You'll Learn in This Episode

[0:00] Dan delivers the episode's thesis before the intro even starts: perfect action doesn't exist, and waiting for it is the only thing that guarantees you stay stuck

[0:33] Alex sets up the central question: if Dan kept all his experience but woke up tomorrow at day one, what would change?

[1:01] Why hindsight and perspective are the two assets Dan has now that no spreadsheet could have given him

[1:32] Alex runs the "Men in Black" scenario: erasing two years but keeping every lesson, and what it reveals about where Dan actually is

[2:18] Alex reveals on-air that Dan has built a loyal fan base of Storage Wins listeners following his journey throughout season two

[2:55] Dan's honest answer to what took longer than it should have: closing a deal, and why he still knows it's coming

[3:50] Alex breaks down the "I should be further along" trap and why every entrepreneur who falls into it guarantees they stay exactly where they are

[4:34] Dan takes full accountability for his timeline, no blame, no excuses, and explains what that shift in ownership has unlocked

[5:25] Dan names his biggest mistake: analysis paralysis, and walks through the spreadsheet rabbit hole that had him second-guessing a deal he'd already underwritten correctly from day one

[7:16] The gut-punch moment: two experienced mentors reviewed Dan's deal in 30 minutes and landed on the exact same number he'd spent weeks agonizing over

[9:05] Alex's boat analogy: analysis paralysis is a current pulling you out to sea, and taking action shifts the current and brings you to shore

[11:14] The flip side: what activities actually built momentum for Dan, and why doing more of what works is just simple math

[11:39] What today's Dan would tell day-one Dan: don't overthink it, pick up the phone, and learn from every call you make

[13:35] Alex reveals the LMAO Method (List, Meaningful Conversations, Analyze, Offers) and shows how Dan's own three-step answer was the framework all along

[15:24] Dan's final word on massive imperfect action: collect tiny wins, make verbal offers, move to the next owner, and do it again

Who This Episode Is For:

  • Aspiring storage investors who keep underwriting deals but haven't submitted an offer yet

  • People who freeze up at the thought of cold-calling storage facility owners

  • Anyone who has been told to "just make offers" but doesn't know where to start

  • Investors tying their self-worth to whether a deal closes on a specific timeline

  • Entrepreneurs who know the technical side of self-storage but keep getting stuck in their own heads

  • Anyone who has consumed all the content and just needs someone to tell them to pick up the phone

Why You Should Listen:

Season two of Storage Wins was supposed to end with Dan closing his first self-storage deal. And while that close is still coming (and both Alex and Dan know it), this episode makes the case that the most important thing Dan built over 38 episodes wasn't a portfolio. It was a version of himself capable of building one. Two years ago, the thought of calling a storage owner cold terrified him. Today, he can underwrite a facility, have a meaningful conversation with a seller, and submit an offer without breaking a sweat. That's not a small thing.

What makes this conversation hit differently is the specificity of the mistakes. Dan doesn't give you vague lessons about "staying consistent." He walks you through the exact deal he over-analyzed: the spreadsheets, the second-guessing, the mentors who looked at it for 30 minutes and landed on the same number he'd spent weeks circling. That's the kind of honesty you can actually use. And when Alex's boat analogy lands, the current of analysis paralysis pulling you out to sea versus the current of action bringing you to shore, you'll feel it.

If you've been sitting on a deal, a call, or even just the decision to get started, this episode gives you no more runway to hide behind. The LMO Method is simple. The Owner's Code is downloadable below. The blue ocean of 50,000-plus storage facilities is real. The only thing left is the action, and Dan's story is proof that imperfect action taken consistently will get you there.

Follow Alex Pardo here:

Website: https://storagewins.com

Schedule a call: https://storagewins.com/call

Facebook Group: Storage Wins Community

Instagram: @alexpardo25

YouTube: Storage Wins Podcast

If this episode lit a fire under you, the best next step is the simplest one: pick up the phone and start talking to storage owners. Download the Owner's Code seller conversation framework linked below so you know exactly what to say, and book a free 10 to 15 minute discovery call with Alex at https://storagewins.com/call when you're ready to go deeper. If you're just finding the show, go back to the beginning of season two and follow Dan's full journey from episode one. You won't regret it.

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Storage WinsBy Alex Pardo

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