Hey, hey! Welcome back to the podcast! It's just me today, and we’re diving into marketing—again! If you caught the last episode, you know we’re doing a little marketing series.  if we haven’t met yet, I’m Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I’ve got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You’re in the right place if you’re a designer who’s hit five figures and is ready to level up!

Let’s talk about what’s working in today’s market—because, let’s be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here’s the thing—sometimes, you’ve just got to come back to the basics. That’s what we’re doing today—getting clear on your unique brand and ideal client so your marketing actually works.

Step 1: Define Your Unique Brand

When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it’s how you communicate, the voice you use, and how you show up in your business. I learned this the hard way.  So, let’s do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand’s personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people. 

Step 2: Discover Your Ideal Client

Your ideal client needs to evolve with you. If you’re still marketing to the same people you were three years ago, it’s time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who *wanted* a beautiful home but didn’t know how to make it happen. Once we defined that, our marketing became way more effective. If you’re newer in business and don’t have past clients to analyze, that’s okay! Create an avatar.

Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What’s their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here’s the magic—when you market to *one* specific type of client, you actually attract more of them! 

What’s Next? If you’re feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We’ll cover this in even more detail, plus a whole lot more. Head over to DesignedForTheCreativeMind.com, click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you’ll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I’ll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence!

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