March 10, 2025

S3 Ep.170 How to Market Your Interior Design Services without a Portfolio

18 minutes

Hey, hey, hey! Welcome back to the podcast designed for the creative mind. I'm Michelle Lynne, and today we’re diving into a topic that so many designers struggle with—how to market yourself without a portfolio. Whether you're tuning in from your studio, your car, or with a glass of wine in hand, I’m so glad you’re here. Because building a business by design doesn’t happen by accident. Let’s get started!

What We Cover in This Episode:

Why not having a portfolio isn’t the roadblock you think it is

How to create an impactful online presence even without professional project photos

The power of mood boards, vignettes, and renderings to showcase your style

Using blog content and social media to build authority and trust

Smart strategies for networking and building connections that lead to clients

How to confidently communicate your expertise, even as a newer designer

Not having a portfolio is not the deal-breaker you might think it is. There are plenty of ways to showcase your expertise, build trust with potential clients, and get hired without a ton of polished project photos. Whether it’s through strategic content, networking, or simply showing up with confidence, you can market yourself successfully at any stage of your business.

If today’s episode resonated with you, share it with a fellow designer who needs this encouragement! And don’t forget—DM me on Instagram at @designedforthecreativemind if you have a topic or question you’d love for me to cover in a future episode. I’d love to hear from you!

Success doesn’t happen by chance—it happens by design. Keep designing your business with intention, and if you ever need support, my coaching and mentorship programs are here to help. You’ve got this!

Until next time, make it a great day!

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business.

Stay in touch with Michelle

Instagram: https://www.instagram.com/designedforthecreativemind/

Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad

Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

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