Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you.

I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I’ll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying.

What we cover in this episode:

• Why social media alone isn’t enough to grow your business
• The power of owning your email list (so no algorithm can take it away)
• How email gives you direct access to your audience (and better conversion rates)
• Tips for building an email list from scratch or reviving a dormant one
• Why consistency in your email marketing builds trust and brings in paying clients
• Practical content ideas, including project updates, FAQs, and design tips
• How to use lead magnets effectively to attract and nurture your list
• My own experience with forgetting about my email list—and how I brought it back to life

 

If you’ve been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn’t need to be huge—it just needs to be engaged. So, whether you’re reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients.

Thanks for tuning in! If you found this episode helpful, I’d love for you to share it with a fellow designer or leave a review. And if you’re ready to get serious about building your email list, head over to my website for resources and tips. Let’s make email marketing your new secret weapon

 

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