Hey, it’s Michelle Lynne, and welcome back to Designed for the Creative Mind! Today, I’m diving into one of my all-time favorite topics: email lists. I know, I know—email marketing might not sound as sexy as social media, but trust me, it’s a game-changer for your interior design business. If you’ve ever felt like you’re screaming into the social media void, this episode is for you.

I’m sharing why your email list is your most powerful asset, how to build it, and why you need to stop putting all your eggs in the social media basket. I’ll also walk you through how to revive a neglected list, create lead magnets that actually convert, and serve your audience without being annoying.

If you’ve been dragging your feet on email marketing, consider this your nudge to get started. Your list doesn’t need to be huge—it just needs to be engaged. So, whether you’re reviving an old list or starting fresh, remember: consistency breeds trust, and trust brings clients.

Thanks for tuning in! If you found this episode helpful, I’d love for you to share it with a fellow designer or leave a review. And if you’re ready to get serious about building your email list, head over to my website for resources and tips. Let’s make email marketing your new secret weapon

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