A few weeks ago one of my CEO Mastermind members showed me a Reel she had that was blowing up! 

Over 12k views in an hour!  Whoa!  It was so exciting (especially because I've spent 8 months trying to get her to start making reels!). 

When she asked what was causing this one to blow up, I had to give the honest answer that "no one really knows why some reels go viral and others just die".  Outside of the basic 101 elements like use great lighting, be easy to understand and provide great value, some reels just take off for no reason. 

BUT...as business owners, we shouldn't really care how many views our reels get.  *GASP*. I know....it's super fun to see that number climb.  But at the end of the day, we aren't trying to become influencers.  We need buying clients or we're out of business. 

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