Alana Hadid – designer, business owner, and social media influencer – completed the Hoffman Process in the Fall of 2021. Listen in as she shares her experience during the Process as well as her life after the Process with Hoffman teacher and coach, Liz Severin.

People decide to do the Process when they are serious about making changes in their lives. For Alana, it was wanting to do the ‘self-work’ that would bring about healthier romantic relationships in her life. She’d been in a relationship that didn’t feel healthy and knew that the change she was seeking had to happen within her. Listen in to see how doing this deeply transformational work within and for herself is improving how she relates to everyone.

As a designer, Alana found that doing the Process helped strengthen her creative capacity. As a result, Alana now hears her creative ideas more clearly with less negative inner talk. Toward the end of her Process, Alana had a creative idea spark in her. She pursued it and as a result, she has designed clothing merchandise in partnership with the Hoffman Institute. When you come to do the Process or the Q2 weekend intensive, you’ll be able to purchase these bright and colorful tee shirts, sweatshirts, and sweatpants.

Toward the end of the conversation, on a really lovely note, Alana speaks about her mother attending the Process. In preparation for her mother’s own Process, Alana helped guide her mother through her pre-Process work. Truly knowing that “everyone is guilty and no one is to blame” transforms families and transforms our world.  The healing that happens in families due to doing the Process is truly foundational familial healing.

From a young age, Alana loved fashion and wore and constructed crazy and unique clothes. After studying political science in college, she moved to Los Angeles where she had many jobs, including a T-shirt line, Better Bacon, and running her father’s art gallery. In 2013, Alana began styling and personal shopping and found her true passion in design. She came up with the idea for La Detresse after an interesting dream and a difficult client fitting.

Alana works as a designer and co-owner of her label, La Detresse. In addition, she’s on the board of Shroomboom as well as a consultant for multiple businesses. A social media influencer, Alana has been featured as a designer, influencer, and contributor in Vogue Japan, Grazia, Who What Wear, WWD, Angelina Magazine, and W Magazine.

Head over to Instagram to discover more about Alana and La Detresse.

Hoffman Process Retreat Center, Petaluma CA

Narnia (the Hoffman Process Retreat Site):

Liza Ingrasci and Hoffman Live Weekly Intro Calls:

Liza holds free live weekly intro calls to learn more about the Process. Find out more here.

Ways to keep the Process alive: