As designers, it is our job to deliver designs to our clients that are unique, ground-breaking, and ultimately: worth remembering. We are bombarded with brands, website, ads, day in and day out. But how many of those brands stick out to you? Very few! As you’re designing, it’s important to keep that in mind and work towards being the brand that sticks out. In this episode Esther talks about her 4 step fool-proof way to ensure she’s delivering brands that are each unique in their own way:

1. Start with Strategy
2. Tell a Story
3. Break the Mold
4. Be Unique (Don’t Copy)

Inbox Question:
"What are your thoughts about implementing personality types into branding?” - Lovella JG

Special thanks to our producer Jon from Wayfare Recording Co.

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