Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's "Can I have $5?" email campaign, pre-selling (hello, getting paid before you've even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you're ready to turn your email list into an ATM (almost literally), this one's a must-listen. Episode Highlights The "Can I Have $5?" Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that's rent money, friends!) The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs. Keeping The Hype Alive Ashley didn't just smash "send" and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun. Key Takeaways Don't overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀

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