What’s up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we’re hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable “Snappy Pots” and all the good vibes. She dishes on what worked, what she’d do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook. Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn’t just cute—it had a cause. Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y’all! It’s OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy’s honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could’ve been an even bigger win. Links & Resources Try ListGadget over at listgadget.com (Sponsor love! Make your email list fancy with polls, leaderboards, and all the things.) Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it. Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy’s charity email, ready to copy, paste, and make it rain for a cause! Key Takeaway Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don’t be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚