Sales Maven

Sales Maven

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Sales Maven episodes

  • Strategies To Use Social Media More Effectively: Mastering Excellence

    You go to engage with your audience on social media, then suddenly you find yourself still there several memes later. Social media is integrated into how entrepreneurs support their business, which can also lead to distractions. Can you get out of the doom scroll without messing up your marketing strategy?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn strategies to use social media more effectively in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

    Ruthie Sterrett is a content strategist and founder of a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. Often creatives and visionaries get overwhelmed keeping up with content, so The Consistency Corner was established to help create simple content frameworks which build trust and lead to sales every month.

    In today's episode, Nikki and Ruthie talk about how to build a more intentional and authentic approach to using social media. Ruthie encourages everyone to take a step back and reflect on what they offer to pull out their truest content. She believes entrepreneurs can keep visibility on social media while doing it on their own terms. Listen as Nikki and Ruthie discuss how to take back your energy without sacrificing business results, how to expand on ideas for repurposed content, and how to celebrate the process in order to see progress.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [02:06] - Ruthie Sterrett shares how she connected with Nikki.

    [04:02] - Can we get out of the doom scroll without messing up our marketing strategy?

    [06:06] - Understand what's authentically "you" to pull out your truest content. PART 1

    [08:39] - Understand what's authentically "you" to pull out your truest content. PART 2

    [11:24] - Check how much time you're spending on apps.

    [12:57] - Ruthie says she uses timers to balance her tasks and break times.

    [15:13] - Let's be more intentional about how we're spending our time.

    [18:08] - Leverage social media as a container for your message.

    [20:41] - "People aren't going to get bored of what you have to say."

    [23:21] - Nikki and Ruthie discuss how people receive messages differently depending on where they're at in life.

    [25:24] - Celebrate the process to build momentum and stay grounded in your big goals.

    [27:41] - What's the difference between analog thinking and digital thinking?

    [29:15] - How do you want to feel in your relationship with social media?

    [32:09] - What brings Ruthie joy?

    [33:53] - Ruthie loves a good game.

    [36:01] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Find Ruthie:

    Ruthie Sterrett

    The Consistency Corner Podcast

    Instagram | LinkedIn

    Holly Haynes episode:

    How To Create Structure To Ensure Success Factors with Holly Haynes

    39 min
  • How To Maximize Your Email List - Sales Success Story

    Your email list is like running a cozy neighborhood cafe or helpful community center. Timely resources, community wins, and great deals can all be found here, and your regular customers love seeing what's new. How can you maximize your email list for more regular business?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to maximize your email list during this Sales Success Story on this episode of the Sales Maven Show.

    Faithann Basore is a wife, mother, and small business owner who calls Moore, a suburb of OKC, home. She married her high school sweetheart Dave 27 years ago, and is the mom of four children and 3 grandsons. Eight years ago, she and her husband seized an opportunity to buy her brother's window cleaning route. Together, Dave and Faithann, have turned the route into a thriving, growing business that serves much of the OKC metro area. Their company, Window Cleaning Plus, brings nature into focus for homeowners, and brightens curb appeal for businesses through professional window cleaning.

    In today's episode, Nikki and Faithann talk about running a successful email marketing campaign. Faithann believes in providing great service, having integrity with your work, and setting a new status quo. She shares how Nikki's content inspired her email campaigns that foster audience relationships and create new expectations. Listen as Nikki and Faithann discuss how increasing the lifetime value of an existing customer and an existing offer is a strategy to scale your business in a more secure way.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [00:56] - Faithann Basore talks about her commercial window cleaning business and how she usually gets business.

    [03:05] - Faithann explains why clean windows play a role in how customers view businesses.

    [06:02] - "Now that is service."

    [08:35] - Faithann shares why having supportive customers sets a new status quo.

    [10:54] - When did Faithann get inspired to run a window cleaning business?

    [12:45] - An email list is an asset.

    [14:12] - Faithann shares her original thoughts behind improving her email campaign strategy.

    [16:58] - "We're just getting started."

    [18:45] - Building a solid relationship with clients gives a business more security in the long run.

    [20:40] - What response has Faithann seen since sending email sequences?

    [23:13] - Faithann says this aspect of writing became easier after sending a few email sequences.

    [25:42] - "There's momentum in action."

    [28:03] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Find Faithann:

    Faithann Basore

    Instagram | Facebook

    30 min
  • Crafting An SEO Strategy For Your Business: Mastering Excellence

    A lot of entrepreneurs look at SEO as a task list with so much to do and many moving parts. Sure, SEO has a technical part. However, what's more important is knowing who you're targeting and knowing how to speak to your audience in a way that's helpful to them.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to crafting an SEO Strategy for your business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

    Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping Health and Wellness brands grow their businesses and heal the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents.

    In today's episode, Nikki and Cinthia talk about how to understand your audience and do an audit to improve your SEO Strategy. Cinthia calls for you to remain curious and open minded so you can ask yourself "Who do I want to impact?" She also uncovers why SEO is more about refining content than pumping out content. Listen as Nikki and Cinthia discuss how to discover the search persona of your ideal audience, which content gets the most traction, and how long it takes to see results.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [02:14] - Cinthia Pacheco says it's powerful to take ownership of your SEO.

    [04:15] - "Who do you want to impact?"

    [06:17] - Cinthia explains how to discover the search persona of your ideal audience.

    [08:26] - Be on the lookout for different nuances your audience may experience.

    [10:06] - What are the goals of Cinthia's SEO strategy?

    [13:02] - Your data might not always look like an upward trend. Here's how you can still learn and grow in that opportunity.

    [15:51] - Cinthia talks about why SEO is more about refining content than pumping out content.

    [17:41] - How can entrepreneurs reach the goals of their SEO strategy?

    [19:31] - Do long blog posts really rank better?

    [21:44] - Cinthia shares her go-to tips and fixes for your SEO strategy.

    [24:22] - Why is doing SEO like going to the gym?

    [26:55] - How long until you see results with SEO?

    [29:33] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 1

    [32:24] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 2

    [34:01] - Cinthia shares she has this type of training certification and it changed her mindset about business.

    [36:53] - What is Cinthia up to lately?

    [39:01] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Find Cinthia:

    Cinthia Pacheco

    Digitally Overwhelmed Podcast

    How to Hire an SEO Expert

    Homegrown Traffic SEO Course

    Instagram

    41 min
  • Thought Leadership & Sales: On-Air Coaching Call

    Thought leadership is like sharing another path to a solution or another way to understand a concern. Your unique storytelling and experience gives your audience a new choice. How can you organize your perspective into thought leadership?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Angela Foster brings up questions about thought leadership and sales in an on-air coaching call on this episode of the Sales Maven Show.

    With 20+ years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving, Petite women hire her to create a closet filled with clothes to fit their height and flatter their body shape. Her clients go from having a closet packed with clothes yet feeling like they have nothing to wear to being confident and excited to get up and get dressed. With this new confidence in quickly and easily selecting the right outfit for each occasion, clients save time and energy so they can focus on what really matters: crushing their goals and making a more significant impact.

    In today's episode, Nikki and Angela identify ways to build thought leadership. Angela holds her own philosophy on style and body shapes. She already has a unique perspective, so Nikki gives tips on how to introduce the philosophy and where to share it. Nikki also explains how a unique story or explanation is yours to consistently tell to your audience. Listen as Nikki and Angela talk about thought leadership as a question of "What is your unique perspective to share?"

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [00:54] - Angela Foster shares the top ways she helps women build the ultimate closet.

    [02:41] - What is Angela's approach to body shapes?

    [05:11] - Purge the stuff that doesn't work.

    [07:02] - What is your unique perspective to share? PART 1

    [09:36] - What is your unique perspective to share? PART 2

    [11:53] - People usually talk about the same topic for years in many different ways.

    [13:52] - How can entrepreneurs share their thought leadership?

    [16:35] - People always revisit their favorites.

    [19:34] - Angela appreciates her fellow Sales Maven Society members.

    [22:30] - Angela shares how Nikki helped change her mindset about sales.

    [24:57] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    Find Angela:

    Angela Foster

    LinkedIn

    To download free Resources from Angela:

    angelastylecoach.com/salesmaven

    27 min
  • Avoiding This Sales Question Is A Deal Killer

    Can you think of an unspoken rule or open secret you know about? These are often topics that seem taboo to bring up, so people avoid them out of fear. In sales conversations, there's a question that is openly known for its reputation of being "awkward." You might want a different experience from that. You want to go out and confidently close more business.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn why avoiding this sales question is a deal killer on this episode of the Sales Maven Show.

    In today's episode, Nikki's solo discussion shares the sales question you don't want to avoid, and why it kills the deal if you do. It can be pesky sales questions that derails the deal if you haven't figured out how to approach the topic. Nikki offers language to be upfront about this question, and she shares what usually happens when you don't take care of this detail properly. Listen as Nikki explains how to not waste time and energy being afraid to ask this question.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [03:17] - If you are making any type of proposal, you need to ask this question.

    [06:17] - Don't move forward until you have the details. PART 1

    [08:27] - Don't move forward until you have the details. PART 2

    [10:52] - It's okay to bless and release clients that don't fit.

    [12:47] - Stand in your place of power and credibility.

    [14:41] - Nikki encourages you to set the stage for your services so you can attract your ideal clients.

    [17:36] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    20 min
  • Crafting An Offer That Requires Pre-Work For The Client: On-Air Coaching Call

    In being a coach, you help people discover new perspectives and get closer to results. Your clients trust you to provide the solution that fits their situation. What if you need to present a solution a potential client is completely unfamiliar with?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Marcie Towle brings up questions about crafting an offer that requires pre-work for the client in an on-air coaching call on this episode of the Sales Maven Show.

    Marcie Towle is the owner of Dragon Fire Coaching, where she helps clients ignite greatness in their lives by teaching them how to build Inner Wealth™ using Nurtured Heart Approach®. Marcie has spent her entire career helping others lead their best lives. She is a certified Advanced Trainer of Nurtured Heart Approach, certified Health Coach, taught both group and 1:1 fitness for over 25 years, and has been a business owner since 1993.

    In today's episode, Nikki and Marcie come up with an offer that requires pre-work for the client. Marcie enjoys working with parents of teens and adults who want to have better relationships with their kids. She spreads awareness of this coaching being available to those who may need it, so she is rethinking how to introduce clients to education options. Listen as Nikki and Marcie talk about how to present new solutions to potential clients, how to refocus sales conversations when things get off track, and whether or not a course should come before coaching access.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [00:47] - Marcie Towle focuses on building stronger parent-child relationships in the community.

    [03:06] - Marcie wants to reach people who aren't familiar with this kind of coaching. How does she educate people on their options?

    [04:53] - Is there a way to blend a course into a coaching program?

    [07:09] - Sometimes it's possible to lose control of a client session when introducing a coaching offer.

    [09:32] - How can you refocus a sales conversation? PART 1

    [11:01] - How can you refocus a sales conversation? PART 2

    [13:30] - Nikki describes why the way you present information influences how people could receive what you say.

    [15:33] - Be mindful of who you connect with as a coach.

    [17:36] - Nikki and Marcie talk about what's rewarding about being a coach.

    [19:57] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    Find Marcie:

    Marcie Towle

    23 min
  • How to Merge Multiple Passions Into One Business Concept: Mastering Excellence Series

    We all have something to contribute to the world, and sometimes, that gift comes in multiple forms. Since there are many ways to express your gift, you may feel called to do different passions. What if you knew how to build an ecosystem for all your talents to thrive?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to merge multiple passions into one business concept in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

    Nick Demos is a Tony Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick guides you to clear blocks and tap into your creative intuition so you can be unapologetically visible and manifest income while making monumental impact.

    In today's episode, Nikki and Nick talk about creating a business for the multi-passionate and multi-hyphenated human that you are. Nick speaks about grounding yourself in your sense of self daily and how to breathe through life. He understands that you get to attract the right people when you use your innate talents and gifts, despite any fear or nervousness. Listen as Nikki and Nick discuss how to handle life's unpredictable turns, why getting to know yourself is a journey, and how to create a business that suits your talents.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [00:59] - Nick Demos talks about connecting with Nikki.

    [02:55] - Say "Yes" until you have to say "No."

    [04:44] - Nick recalls his first professional dance job on the road with a Broadway show. What other jobs does he remember?

    [06:45] - How did Nick get to run a nonprofit theater company?

    [09:00] - Nick explains how he felt becoming a Broadway producer and developing a new career.

    [11:31] - Nick helps people use their story to manifest and create in the world.

    [13:28] - What if you're afraid or nervous about being vulnerable?

    [15:17] - Get grounded in who you are everyday.

    [18:07] - How does Nick balance all his different projects?

    [19:57] - The more you know yourself, the more you can respond to life's unpredictable turns.

    [22:13] - Nick shares that people need to be empowered to make decisions and mistakes.

    [24:55] - How long did it take for Nick to integrate his gifts in the way that he has?

    [27:34] - It's okay to fall sometimes to learn the lesson that will get you further.

    [30:05] - There's more to your story than what people see, and the same goes for what you see of others.

    [32:27] - Nick discusses why your business is a "Do-It-Yourself Adventure."

    [35:17] - "How do you feel today?"

    [38:06] - Nick talks about taking care of yourself and getting in touch with yourself so you can show up as the best version of you.

    [40:43] - How do you breathe through uncomfortable moments? PART 1

    [43:09] - How do you breathe through uncomfortable moments? PART 2

    [45:13] - Knowing how to breathe through life is what helps you extend your life.

    [47:05] - What tv show does Nick still watch after 25 years?

    [49:44] - What is Nick working on lately?

    [51:53] - Nick shows support for the Fibromyalgia community which he has a personal connection to in life.

    [53:59] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    Find Nick:

    Nick Demos

    www.thenickdemos.com

    INVISIBLE

    The Creative Soulpreneur Podcast

    Facebook | Twitter | TikTok | Pinterest | Instagram | YouTube

    57 min
  • Selling At A Live Event: On-Air Coaching

    As an entrepreneur, you'll come across potential clients who want to take action at that moment. For example, imagine you present to a live audience and potential clients are ready to pay for your value. It'd be a wasted opportunity to not have a plan or offer available. Keep your sales conversations ready to go, so you don't miss out on serving clients.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Dr. Thuy "Gina" Tran brings up questions about selling at a live event in an on-air coaching call on this episode of the Sales Maven Show.

    Thuy (pronounced Twee, also known as Gina) is a health consultant and coach with 20 plus years of experience as a pharmacist. She is the founder of Dr.GinaTran where she practices her passion of empowering and guiding her clients to find natural solutions for the symptoms of gut and hormone health since they are intimately interwoven. When she is not practicing and teaching, she enjoys cooking, spending time outdoors, walking, gardening, reading a book with her children, and learning new things. You can always find her in a quiet place where she meditates and gracefully appreciates what life has offered her.

    In today's episode, Nikki and Thuy brainstorm ways to sell at live events. Thuy describes the set up for an upcoming event where she wants to share her offer that flows from a consultation into coaching for ideal clients. Since it's a live event, Thuy knows the presentation and timing of her offer need to be intentional. Listen as Nikki and Thuy discuss how to pair offers together, how to communicate with event collaborators, and how to use Nikki's trifold hack.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [00:51] - Dr. Thuy "Gina" Tran talks about being in the Sales Maven Society the past few years.

    [02:17] - Dr. Thuy empowers clients to own their health and wellness. PART 1

    [04:45] - Dr. Thuy empowers clients to own their health and wellness. PART 2

    [06:24] - Does your medical professional understand your health history?

    [08:00] - How does Dr. Thuy's work connect to gut and hormone health?

    [09:31] - Dr. Thuy explains where her nickname "Gina" comes from.

    [11:17] - Dr. Thuy is prepping to sell at a live event.

    [13:34] - How can offers be paired together?

    [15:46] - Nikki shares how to frame and present the offer during a live event.

    [18:03] - Give people a chance to opt-in on the spot.

    [20:20] - Nikki shares a trifold hack she previously used at live events. PART 1

    [22:53] - Nikki shares a trifold hack she previously used at live events. PART 2

    [25:39] - How can you determine which potential clients are a good fit before making the offer?

    [28:12] - Be willing to test different approaches.

    [30:54] - Dr. Thuy enjoys how her communication skills changed thanks to the Sales Maven Society.

    [32:59] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    Find Thuy:

    [email protected]

    36 min
  • How To Bring Humor Into Your Work: Mastering Excellence Series

    The best laugh is an unexpected one. With everyone so serious at work, many people enjoy someone who can lighten the mood. It gives people a chance to breathe, and it builds rapport. How can you weave humor and comedic timing into your work?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to bring humor into your work in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

    As the CEO of her own company, Hot Red Carpet, Erin Brown works as a speaker, host, facilitator, and confidence coach helping individuals and groups step into their spotlight. With 20 years of comedy experience paired with her time working in the corporate world, Erin understands the need for people to connect, feel valued, play, and be uplifted. That's why Erin's work centers on increasing the levity of any occasion by adding value that feels good. Now, clients on her roster include UNITED AIRLINES, PFIZER, IFF, MURAD, HOULIHAN LOKEY, NETSCOUT, FOUNDATION MEDICINE, and TACALA.

    In today's episode, Nikki and Erin talk about finding humor in work. Erin reveals a trade secret: comedic timing has a lot to do with being present. She shares why it's important to be fully aware in the moment while also knowing how to read the room. As Erin speaks, she gives examples of how she remains present in daily life and adds emotional intelligence to humor. Listen as Nikki and Erin discuss building rapport with humor, being funny more than offensive, and taking your cues from the environment or current situation.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [02:19] - Erin Brown has great comedic timing.

    [04:18] - Erin shares where her humor comes from, and how it impacted her comedic background.

    [05:50] - Why did Erin start interviewing random strangers for a red carpet concept?

    [08:37] - How did Erin's concept lead to an interview with Tom Hanks and Rita Wilson?

    [10:11] - Erin talks about how she kept her business momentum going before it even became a business.

    [12:35] - "Be where your feet are."

    [14:55] - How does Erin stay present in her everyday life?

    [17:44] - You can turn situations you're nervous about into a game.

    [19:47] - Give your all in the moment, or you might miss the experience you could have.

    [21:28] - What can be fun in this moment?

    [23:30] - You can always reset your day if it starts to feel off, no matter what time of day it is.

    [26:00] - What is the link between humor and trust?

    [28:50] - Be true to your message. There's no need to force or rush your expression.

    [31:17] - The best laugh is an unexpected one.

    [34:12] - How can Erin make fun of someone without offending them?

    [36:50] - Erin speaks about building rapport in her humor.

    [38:34] - What does Erin think of self-deprecating humor?

    [40:19] - Trust your instincts.

    [43:10] - Erin enjoys quality time with her nieces and nephews.

    [45:55] - What's Erin up to lately? PART 1

    [48:05] - What's Erin up to lately? PART 2

    [49:46] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    Find Erin:

    Erin Brown

    www.hotredcarpet.com

    Facebook | Twitter | LinkedIn | Instagram | YouTube

    52 min
  • How To Differentiate Your Personal Identity From Your Brand Identity

    Sometimes our perception of things are so close together they seem like they're the same: an actor and a character, skin and clothes, or even a married couple. It's a funny thought since you can find a separation between the two no matter how close or connected the pair seem. They exist as two different entities, like your personal identity and your brand identity.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to differentiate your personal identity from you brand identity on this episode of the Sales Maven Show.

    In today's episode, Nikki's solo discussion explores language that uses personal claims in sales conversations and how to substitute this approach. Nikki often sees entrepreneurs use identity statements in their communications, which can make clients feel distant or cause entrepreneurs to feel personally judged. If you can't seem to separate yourself and your business, it could be a good time to redirect the focus of your language. Listen as Nikki explains how to make sure your personal identity is not unnecessarily consumed by your brand identity.

    Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:29] - Welcome, and thank you for listening!

    [01:40] - Here are examples of identity statements from real life.

    [03:58] - When making an offer, reconsider how your wording shifts the attention to you.

    [06:05] - Nikki explains why rejection feels more personal when you attach identity to your offers.

    [09:07] - Thank you for listening. Nikki is so grateful you are here!

    Find Nikki:

    Nikki Rausch

    [email protected]

    @yoursalesmaven

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Recession Proof Your Business Symposium:

    www.yoursalesmaven.com/6questions

    12 min

About Sales Maven

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Feel awkward selling your services? You're not alone.

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